Loni Lincoln

A commercially driven Customer Success professional with 13+ years of experience building genuine client relationships, driving adoption, and turning sceptical customers into loyal advocates. Having founded and scaled Sequoia Yoga — working with brands including Becky Hill, The Ivy Asia, Pandora, TopShop, RHS, Boardmasters and Hurtwood House — I understand revenue, retention, and resourcefulness from the inside out. Having explored every corner of the wellness industry and reached every goal I set for myself, I'm ready for a deliberate new chapter: bringing the same energy, curiosity, and client-first mindset to the world of enterprise SaaS and AI.

Director, Founder & Lead Teacher - Sequoia Yoga - Surrey

(2018-04)

Founded and directed a premium yoga studio, managing the full customer lifecycle in an industry famously resistant to change. Built a loyal HNWI and executive client base, with notable collaborations and partnerships across entertainment, hospitality, fashion, horticulture and festival sectors.

• Notable clients & collaborators: Becky Hill (artist), The Ivy Asia, TopShop, Pandora, RHS Wisley, Boardmasters Festival, Hurtwood House.
• Executive coaching clients include ex-CMO of Pandora & M&S, VP of a leading marketing agency, and a Partner at Menzies LLP (£110m firm).
• Sold premium retreats (£2,000–£5,000) and specialist sessions (up to £150), consistently converting hesitant prospects through clear value communication and long-term relationship building.
• Leveraged AI — including Claude — to build bespoke executive health plans and client-facing wellness frameworks, deploying them as live, client-facing tools.
• Launched hybrid studio/virtual tracks with progress tracking, raising participant consistency significantly.
• Expanded tiered memberships and pricing structures, boosting recurring attendance month-on-month.
• Developed staff onboarding and training resources tailored to different learning styles.

Wellness & Yoga Teacher — Corporate & Institutional - Loni Lincoln Yoga - United Kingdom

(2017)

• Corporate clients: The Ivy Asia, Pandora, TopShop, RHS Wisley.
• Educational: University of Surrey, Surrey Sports Park, Guildford High School, Hurtwood House, St Catherines of Bramley, Notre Dame School, St Peter's School.
• Charities: Sport in Mind, Oak Leaf, Bridge Charity, Mind.

Business Development Manager - Dreaming Fish Productions Ltd (Motionshake) - Surrey

(2017-11 - 2018-07)

Co-developed and took to market one of the UK's first automated video production systems — predating CapCut and comparable tools by several years. Closed over £250,000 in product sales.

• Built CRM mappings and intake flows, improving forecast accuracy and sales prioritisation.
• Translated complex technology into buyer-focused messaging, increasing demo requests.
• Closed agency and reseller agreements that extended reach and lifted referral quality.

Studio Manager - Yoga Mila - Surrey

(2016-11 - 2017-11)

• Managed studio scheduling and Mindbody Online administration.
• Recruited and trained instructors; led front-desk customer service and membership management.

Business Management Software Consultant — EMEA - MINDBODY, Inc. - London

(2016-01 - 2016-10)

• Supported EMEA CS function: mapped client workflows, sequenced multi-site rollouts, authored migration playbooks.
• Configured role permissions and data structures, reducing handoff friction across finance, ops and IT.

UK/EU PR, B2B Relations & Events - UDAYA Entertainment / Reboot Foundation / Flight3

(2015-08 - 2016-11)

• Attended Zebu Live and Avalanche Summit; built investor relationships for blockchain-based projects.
• Organised yoga events and festivals; increased brand presence for LA-based wellness brand.

Community Relations Manager - The Gate Restaurant - London

(2014 - 2016-11)

• Worked with The National Autistic Society and Ambitious About Autism to create restaurant accessibility policy.
• Won SRA Award for Sustainability; invited to the House of Commons for the project.
• Created 'Men's Month' mental health campaign in Chelsea — national press coverage.
• Raised £11,000 through a community fundraising event.

Educator / Community Team - lululemon athletica

(2014-07 - 2015-12)

• Product education, community events and ambassador activations.
• Run Coach for Saturday Run Club — England Athletics certified.

PGCert - Neuroscience and Psychology - University of Warwick (2024-06 - 2024-12)

BA - Business Management, Ethics & Corporate Social Responsibility - Brighton Business School (2006 - 2010)