Freelance Marketing Lead at LANCraft Events
Lead strategic and hands-on marketing activity for Enclave, a UK LAN gaming event, covering campaign planning, brand development, audience growth, email marketing, social media, Discord communications, attendee guidance and post-event engagement.
- Develop Enclave's brand voice, community messaging and long-term audience strategy, supporting attendee acquisition, retention, sponsor visibility and event awareness.
- Contribute to senior planning across event design, attendee journey, event layout, signage, communications cadence, sponsor activation and on-the-day messaging.
- Lead live event content strategy and delivery, including photography, videography, attendee stories, sponsor assets and real-time social media output.
- Shape the community experience through Discord engagement, narrative-led updates, metagame content, sponsor promotion and live-event communications.
- Support operational and commercial planning by aligning marketing activity with ticket sales, sponsor value, community trust and long-term event growth.
Freelance Brand & E-commerce Consultant at Pig and Ted
- Advise on brand positioning, online presence and digital growth for a handmade crafts retailer.
- Support the transition from Etsy to Shopify, including storefront structure, customer journey, product presentation, merchandising and e-commerce setup.
- Provide strategic guidance on social media, content direction, website design and customer experience to strengthen brand identity and visibility.
Marketing Manager at Orbital Vision (2026-06 – 2026-07)
Led marketing planning and content development for OV, a 3D furniture content platform used by manufacturers and retailers to create and distribute sales assets.
- Reworked brand and product messaging to explain complex SaaS, CGI and 3D capabilities in clear, commercial language for manufacturer, retailer and enterprise audiences.
- Planned and wrote content across the new website, covering the platform, audience pages, AI imagery, studio services, case studies and launch content, with SEO structure and conversion paths in mind.
- Developed LinkedIn plans, YouTube scripts, product explainers, editorial, advertising and sales materials to support the website launch and wider go-to-market activity.
- Introduced workflows to improve visibility across copy, design and website build stages, coordinating internal stakeholders and external delivery partners.
Marketing Executive at Aspray Ltd (2026-01 – 2026-06)
- Plan and deliver inbound marketing campaigns designed to generate qualified leads from property professionals, brokers, contractors and introducers.
- Build and optimise campaign funnels across landing pages, email, paid social, organic social and supporting sales collateral.
- Manage paid and organic acquisition across LinkedIn and Meta, including audience targeting, budget allocation, creative testing and performance tracking.
- Develop clear, compliant messaging that explains Aspray's claims management service to brokers, property managers, landlords and contractors.
- Create strategic content assets including case studies, e-shots, social content, referral campaign collateral, thought leadership articles and landing page copy.
- Align marketing activity with commercial goals, supporting lead generation, referral partnerships, introducer engagement and regional campaign growth.
- Work with internal stakeholders to translate service propositions into clear campaigns that support business development and franchise growth.
Digital Marketing Executive at PowerX Technology (2025-05 – 2025-11)
- Developed and delivered LinkedIn campaign strategies to support brand awareness, executive engagement and lead generation across telecoms and infrastructure audiences.
- Improved campaign consistency and performance tracking by refining PowerX's executive tone, content structure and post-level reporting.
- Built and optimised ABM sequences in HubSpot for key target accounts, aligning messaging with sales objectives, ROI narratives and proof-led campaign journeys.
- Designed a structured content and asset library within HubSpot, improving campaign scalability, consistency and internal access to sales enablement materials.
- Supported the design and build of PowerX's HubSpot website, ensuring alignment between content, UX, conversion paths and lead capture workflows.
- Collaborated with data science, product and commercial teams to turn technical product insight into clear, outcome-led messaging for senior decision-makers.
- Supported strategic campaign planning by connecting product value, customer pain points and commercial priorities across content, CRM and web activity.
Marketing Executive at Halilit (2024-03 – 2025-04)
Developed and executed digital marketing campaigns for Halilit's children's brands, including Halilit Music, Taf Toys, Glo Pals and Jellystone Designs.
- Led social and content strategy across TikTok, Instagram and Amazon, creating audience-focused messaging for parents, families and retail customers.
- Managed SEO-led Amazon product listings, improving product presentation, keyword relevance and marketplace visibility.
- Collaborated with global brand teams to localise campaign assets for the UK market, ensuring alignment with consumer expectations and retail standards.
- Shaped promotional strategies around award wins, product launches and industry recognition to strengthen brand trust and customer confidence.
- Supported e-commerce growth through product storytelling, content optimisation, creative asset development and channel-specific campaign delivery.
Marketing Specialist at Cegedim Healthcare Solutions (2022-09 – 2024-01)
Owned end-to-end marketing delivery across pharmacy, primary care and health data verticals, supporting multiple product and service lines.
- Directed an outsourced marketing team and coordinated external creative specialists, ensuring campaign delivery stayed aligned with brand, strategy and commercial goals.
- Produced multi-format content across social, email, web and sales enablement, contributing to sustained engagement and brand growth.
- Supported product go-to-market planning, working with commercial, product and subject matter experts to align marketing activity with sales targets.
- Led the planning and delivery of trade show and conference activity, including major UK pharmacy industry events.
- Managed cross-functional campaign coordination, balancing internal priorities, external suppliers and time-sensitive delivery requirements.
Visitor Experience Coordinator at King George's Hall (2021-10 – 2022-08)
Oversaw front-of-house teams and supported the smooth delivery of high-profile live performances and public events.
- Created and delivered content-led marketing activity across digital and print channels to support audience engagement and ticket sales.
- Designed visual assets using Adobe Creative Suite, supporting event promotion, venue communications and customer-facing campaigns.
- Coordinated operational and customer experience activity, building strong foundations in team leadership, live event delivery and public-facing communications.
Marketing & Events Assistant at Civic Arts Centre (2016 – 2017)
Customer Service & Retail at Various Retail & Service Roles (2017 – 2021)
Customer Service & Retail Roles, including Lush, Jessops, and The Roebuck Pub
