Ronita

Results-driven marketing and brand professional with an MBA in Luxury Brand Management and agency and in-house experience across campaigns, content, social media, PR, digital, and events. Proven track record of growing engagement, audiences, and website traffic, while leading teams and managing campaigns from strategy through delivery. Looking to grow further across marketing, communications, partnerships, and account management roles.

Marketing Executive - West Lea School

(2025-11 - 2026-07)

Led integrated marketing and communications for a public SEND school supporting 700+ students across six campuses, covering campaigns, digital, social media, PR, content, events, and stakeholders.

• Increased audience size by 44% YoY and contributed to a 119% rise in direct website traffic through targeted content and improved digital journeys.
• Led marketing and communications for the Supported Internship Programme with Enfield Council, helping achieve a 90% internship and employment success rate.
• Created two programme websites and coordinated photography and video across all campuses, managing schedules, permissions, and content delivery with leadership team, teachers, students, and admin teams.
• Working in SEND strengthened my empathy, patience, and adaptability, and reinforced the value of inclusive communication.

Marketing Manager - The Gate Hammersmith

(2025-03 - 2025-11)

• Managed end-to-end marketing across social media, PR, creators, email, website, and in-venue communications.
• Planned and marketed supper clubs, seasonal menus, special dining events, and influencer activations to drive awareness and bookings.
• Delivered campaigns contributing to a 15% uplift in bookings and 35% growth in social engagement.
• Managed creator partnerships generating 100,000+ impressions, while coordinating photography, video, copy, and promotional materials.
• Working in hospitality strengthened my commercial thinking and customer focus showing how marketing can directly influence business results.

Marketing Assistant - Holition Ltd

(2025-01 - 2025-06)

Supported integrated marketing, digital content, and communications within a leading experiential creative studio.

• Assisted with campaign coordination, research, content development, and digital communications across multiple projects like Kiko Beauty, Burberry, and Jo Malone.
• Coordinated assets, stakeholders and deadlines to support smooth campaign delivery.
• Working in a creative technology environment strengthened my ability to translate complex ideas into clear, engaging brand stories.

Account Manager - Content & Social Media - IPG Mediabrands

(2019-09 - 2024-07)

Progressed from Senior Account Executive to Account Manager at IPG Mediabrands, a global full-service digital marketing agency, leading content, social strategy, and client relationships for brands including Amazon, Toyota, Kellogg's, Sony, Titan, Jockey, Xiaomi, and Wipro.

• Managed integrated campaigns from strategy and creative development through launch, optimisation, and reporting.
• Led and mentored a team of six across multiple accounts and cross-functional teams.
• Contributed to 30% audience growth and a 25% uplift in engagement through social listening, audience insight, and campaign analytics.
• Delivered award-winning work recognised by Maddies Gold, MMA Smarties Bronze, and The Mommys Award, strengthening my strategic thinking, leadership, and ability to deliver high-impact work under pressure.

MBA - Luxury Brand Management - Glasgow Caledonian University London (2024 - 2025)

MSc - Media Studies - West Bengal University of Technology (2013 - 2015)

BA (Hons) - Communicative English - University of Calcutta (2010 - 2013)