Louise Barnes
Category, product & marketing specialist
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About
An innovative and proactive strategic leader, I offer a broad range of experience in category, range and marketing management as well as, product and marketing insight analysis and development.
I pride myself on my honesty, humility, resilience, and focus. I hold strong leadership and strategic skills to tackle any situation.
I have over 11 years’ experience of analysing macro & micro data including using data sources such as Nielsen, Kantar, Mintel and Sales Out to build effective strategies that translate into actionable plans and drive profitability.
Having gained people management experience over the last 4years, I take great satisfaction in ensuring that individuals that work for me reach their goals.
Experience
- Leading strategy
- Market and consumer insight
- Creation of award-winning product
- Project management
- Customer and sales engagement
- Procurement and supply chain
- Product and pricing analysis
- Managing People
- Digital and traditional marketing
- Copywriting and content management (print and digital)
- Web and commercial analytics
Education
1st Class Honours Marketing Management
