Lucy Alexander

With over six years’ experience as an Executive Assistant with Project and Brand Management, I am looking for my next long-term opportunity in a dynamic Senior Executive Assistant, or Chief of Staff position. Having worked with numerous brands across different categories both in-house and agency, eCommerce, retail and luxury, I have an in depth understanding of business operations across all functions and levels. I have a highly commercial mindset, meticulous attention to detail and a solution-oriented approach to tasks.

Thriving in fast-paced environments, I am keen to support across all business functions to help drive growth strategies. Being a true right hand support and having taken on a lot of varied responsibilities, I understand the high level of confidentiality required, as well as emotional intelligence and excellent communication skills, with both internal and external stakeholders within a business.

Business Development Strategy Planning:

• Implementing business growth strategies alongside Founders, from future hires, to departmental budgets and creative campaigns.
• Navigated an office and warehouse move and helped to grow the team from 8 to 25+

HR & Internal Communications:

• Ownership of company HR, including interviewing, hiring, onboarding and dealing with ongoing HR matters

Legal Support:

• Key point of contact for lawyers and management of full trademark portfolio including trademark watch

Diary & Travel Management:

• Management of Founder’s schedules and all company travel

Meeting Coordination:

• Coordination of all company meetings, setting agendas, preparing materials and ensuring projects are on track

Event Management:

• Management of all company events, from internal company socials, pop up shops and content days to a week long trip to International trips filming campaigns with major athletes (most recent trip to LA to film a YouTube series, future planning for Tokyo expo)

Brand Management:

• Key driver in brand repositioning strategy, including growth of Womenswear and ensuring all departments are aligned on mission statement, direction and tone of voice

Project Management:

• End to end management of various projects, including brand and Influencer collaboration collections and the launch of a brand new app

Brand Partnerships:

• Management of all brand partnerships outside of Influencer Marketing
• Introduced the Founders to Licensing and set up best-selling 2 year collaboration deal with Toei Animation and Dragon Ball Z, first launched in April 2023

Creative Production:

• Management of pre and post production process for eCommerce, Campaign and Influencer shoots as well as ownership of Media budget eCommerce Management:
• Website and app management, setting up the website for all new launches and sales, and overseeing migration to Shopify 2.0, as well as CRM migration to Klaviyo

2:1 BA Hons Degree: Fashion Marketing & Management

Obtained at: The University of Southampton