Luka Ivanovic

A musician for 6 years and an MA Popular Music Practice student highly motivated to acquire internship in music industry as his interests in the music business branched out further from his personal project throughout studies. Even though most of the experience is based around his personal project as a former signee of Universal Music, plethora of skills of product management, a&r, booking, live performances, music video production and website development proved highly useful in helping up and coming artists start-up their careers and gaining significant success throughout University projects of setting up labels and organising events.

Artist & Project Manager at Luke Black Music

’15 - Present

• Singer, songwriter, and creative director, overseeing artistic direction and branding.
• Music video director and producer, managing concept development, filming, and post-production.
• Developed and executed social media campaigns to enhance audience engagement.
• Managed project timelines, budgets, and coordination across teams.
• Designed and maintained the official website for a cohesive online presence.
• Led booking and performance logistics, ensuring seamless live shows.
• Designed merchandise and vinyl packaging to align with brand identity.
• Oversaw live setup and production planning for performances.
• Handled label accounting, financial tracking, and reporting.
• Organized and produced a major televised performance at Eurovision, overseeing creative direction, staging, choreography, and technical production.
• Managed relationships with industry professionals, including PR teams, label representatives, and media outlets.
• Directed and coordinated live visuals, lighting, and stage design for performances.
• Strategized music distribution, playlist pitching, and streaming growth on digital platforms.
• Negotiated contracts, licensing deals, and sync placements to expand revenue streams.
• Produced promotional materials, including press releases, EPKs, and digital marketing assets.
• Monitored industry trends and audience insights to refine branding and promotional strategies.

’22 - ‘23

• Overseeing artist development and career strategies.
• Coordinating with producers, songwriters, and other creatives
• Managing release schedules for singles, albums, and EPs.
• Coordinating digital and physical distribution with platforms and distributors.
• Ensuring metadata, licensing, and rights management are correctly handled.
• Developing and executing marketing campaigns for releases.
• Overseeing social media, PR, and branding efforts for artists.
• Working with radio, press, and influencers to gain exposure.
• Managing budgets for releases and label operations.
• Monitoring revenue streams, including streaming, sync deals, and merchandising.
• Aligning releases with tour schedules for maximum impact.
• Coordinating with booking agents and promoters.
• Developing live performance branding and merchandise strategies.
• Seeking sponsorships, collaborations, and licensing opportunities.
• Graphic Design & Branding
• Designing album covers, single artwork, and promotional materials.
• Creating logos, typography, and brand identity elements for artists and the label.
• Developing cohesive visual aesthetics across all releases and marketing campaigns.
• Editing music videos, lyric videos, and promotional clips.
• Creating motion graphics for social media, ads, and live visuals.
• Syncing visuals with music to enhance storytelling and engagement.
• Designing assets for social media, websites, and digital platforms.
• Producing animated and static posts, including teasers and tour announcements.
• Editing short-form content for platforms like Instagram Reels, TikTok, and YouTube Shorts.
• Print & Merchandise Design
• Designing merchandise such as T-shirts, posters, and vinyl packaging.
• Preparing files for print production and ensuring high-quality output.
• Collaborating with manufacturers and merch partners for quality control.

‘16 - ’21

• Managed procurement and sales of goods, ensuring efficient supply chain operations.
• Prepared and presented tailored offers to customers based on their requests.
• Conducted pricing calculations for individual items, optimizing cost efficiency.
• Led product presentations and negotiations, strengthening client relationships.
• Conducted market research to identify business opportunities and competitive trends.
• Created detailed specifications of electrical installation materials for investor proposals.

MA Popular Music Practice (UK) 

‘21 - ’22

BA (Hons) Music Production & Sound Engineering (UK) 

‘19 - ’21

BA English Language and Literature (Serbia) 

‘11 - ’16

Level 1 Programming Course (Python) 

‘21