Lydia Chapman

Hard working, passionate and motivated individual with 7+ years of marketing experience across all areas and disciplines. Excellent analytical, organisational, time and team management skills, along with strong interpersonal and relationship-building skills. Thoughtful, conscientious, adaptable, a tenacious problem-solver, a quick learner and highly attentive to detail. Strong IT skills across all Microsoft/Apple programmes and used to working both in an office environment and at home/remotely.

Marketing & Engagement Manager at Institute of Translation and Interpreting (ITI) (2025-05 – Present)

This role manages both the Marketing and Membership departments.

• Management of two members of staff within the Membership team, providing mentorship, encouragement and direction
• Management of all marketing activities, including website management, email marketing including newsletters/email marketing, creation and planning of all social media (LinkedIn and Instagram) content, video content creation, creation and implementation of all campaigns and overall marketing strategy, as well as reporting on marketing analytics and trends. I am also the guardian of the brand, ensuring that it is consistent across all platforms and marketing. I also contributed to and implemented a brand refresh in January 2026.
• Working with the external magazine team on content and copy, as well as proofreading and organising interviews
• Creating and implementing the membership strategy, including membership recruitment/acquisition and engagement, as well as streamlining processes for greater efficiency in the CRM
• Working with designated member committees to help create organisational change, including changes to member benefits, member journey, engagement and satisfaction
• Organisation and hosting of online member events, as well as representing ITI at in person member and/or ITI Network events
• Working with key stakeholders and presenting reports to the Board on a monthly basis

Head of Marketing & Events at Rolls-Royce Enthusiasts’ Club (RREC) (2023-08 – 2025-05)

• Management of up to two members of the team at any one time (Office Administrator and Events Manager)
• Organisation, management and administration of all events across the Club calendar, including organising a significant portion of the Club’s Annual Rally 2024. This was the largest gathering of Rolls-Royce & Bentley cars in the world in 2024, and took place at Burghley House, Stamford. The event saw over 600 cars gathered onsite. I have also organised smaller Club events, including eleven Fireside Chats, ten seminars and two shows at the NEC, Birmingham. This also includes event marketing both in the run-up to and during events.
• Management of events through the Club’s CRM database and Eventbrite
• Contribution of articles, events lists and proofreading of the Club Magazine, Spirit & Speed, published eleven times annually
• Relationship management of database and website provider (Authentic Digital), as well as relationship and contract management of the Club’s publishers, St James’s House, working as the key Club contact on the annual Yearbook project (published every December)
• Relationship management of marketing, PR and print advertising partners, including Kelsey Media
• Management of the Club’s third party print media team, working collaboratively on projects including the updated Club leaflet, print adverts and Christmas cards, as well as distribution of print ads to publications (including Classic Car Weekly and Rolls-Royce & Bentley Driver)
• Organising and hosting calls with key Members to gain feedback on the website user experience, and working with the website team to implement changes for increased functionality
• Implementing and executing communication flows through the CRM database, based on event triggers

Digital Marketing & Website Manager at Rolls-Royce Enthusiasts’ Club (RREC) (2023-03 – 2023-08)

• Management of the Club’s social media channels, including creating, editing and planning content, using Buffer content planner, as well as creating and updating the monthly marketing dashboard. Key social media metrics:
• Increased organic followers on Facebook by 20% to date
• Increased organic growth on Instagram by 25%
• Increased growth on LinkedIn by 700%
• Management of the Club’s website, including updating content, SEO and studying Google Analytics to enhance performance and make improvements
• Brand management, ensuring guidelines are enforced and there was consistency across RREC media, and also ensuring the Club’s trademark agreement with Rolls-Royce Motor Cars Ltd was upheld
• Email marketing (using MailChimp platform) to the Club’s CRM database, ensuring compliance with GDPR regulations, and using A/B testing to maintain performance (Open rate average: 63%. CTR: 4%). Includes targeted communications to key segments of the Club, such as geographical location and demographic/interests, and membership touchpoint journeys
• Writing and distribution of Club surveys (run through Typeform) for Member feedback
• Updating and enhancing the CRM database

Marketing Administrator at & Co Group (2019-06 – 2023-01)

Admin Assistant at & Co Group (2018-11 – 2019-06)

Magazine Editor at OA Review (2016-12 – 2020-10)

unpaid

Retail Assistant at National Trust (2017-05 – 2019-01)

Executive Researcher at Gillespie Manners (2015-06 – 2016-07)

CIM Diploma in Marketing (2023-09)

2:1 in English Literature & Language – Loughborough University (2012 – 2015)

Four A Levels: English Literature, Psychology, Drama and Media Studies, A*-B – Aldenham School (2010 – 2012)