Maleece Wells

A marketing professional with extensive expertise in both online and offline communication. Specialising in the project management of key global content programmes from concept to completion, with a proven ability to lead high-quality marketing outputs through storytelling. Skilled at analysing market trends and identifying client pain points to develop highly effective, targeted campaigns.

International Content and Engagement Marketing Manager - Savills | London

April 2023 - Current

• Project manage Savills global thought leadership flagship programme, ‘Impacts’. Leading the production of the print publication, always on monthly digital content, and the multichannel marketing strategy, internally and externally across email, events, organic social, paid media, podcasts and paid placement. Guarding the Savills ‘Impacts’ brand globally, ensuring consistency in how we look, sound and feel across all regions. 
• Responsible for launching 200 new research reports and programmes for the UK Commercial and World research teams and collaborating with cross-functional marcomms teams to advise on the most effective marketing approach to reach current and prospective clients.
• Consistently ensuring that all marketing strategies are aligned with the global business objectives and annual initiatives.
• Owner of the budget and spending for the global thought leadership programme and all B2B research campaigns. 
• Work with and brief our agencies/designers to ensure content is produced in line with the brief, considering the messaging and creative direction in a timely and efficient manner.
• Report on campaign performance and KPI metrics, providing post-campaign analysis on research report launches and marketing activities.
• Collaborate with the CRM team to tailor content outputs for segmented audiences.
• Copywrite internal and external email communications, website and asset copy where required.

March 2022 – April 2023

• Responsible for the delivery of the annual B2B marketing strategy for residential development service lines utilising the full marketing mix, through the following channels: email marketing, content creation such as videos and blogs, templated and bespoke marketing collateral, social media, and events.
• Managed and optimised key web pages through the Knight Frank CMS.
• Undertook detailed analysis of marketing campaigns to ensure targets were met, including tactical campaign ROI through reporting.
• Cultivated and maintained excellent working relationships and channels of communication with key stakeholders, efficiently identifying synergies and optimising strategies on an ongoing basis.
• Managed the relationship with our digital media agency on key paid social activity opportunities for the department. 
• Led on 3-6 month content plans for the launch of research reports.
• Worked cross-functionally with the PR and Research teams to identify thought leadership opportunities to feed into the market.

May 2019 – April 2022

• Managed the execution of in-centre marketing collateral, POS and the centre's existing promotional needs in coordination with the national Marketing Calendar.
• Distinguished emerging consumer trends and behaviours to develop and drive the annual marketing strategy. Ensuring that all were aligned with the wider business's 5-year plan, CSR KPIs and place-making objectives.
• Formed the brand identity and wrote engaging copy for all interviews, episodes and promotional platforms for Westfield’s first podcast series ‘How I Got Here’. 
• Created and managed the UK’s brand media content calendar.
• Project managed and launched Westfield Stratford City’s quarterly magazine, E20 Journal. 

April 2018 - 2019

• Assisted in bid preparations and client negotiation activities.
• Composed written copy for the internal office community, company website, press release briefs and social networking accounts; Facebook and LinkedIn. 
• Collated brand exposure using a media management service.

First Class BA (Hons) Fashion Business and Promotion – Birmingham City University September 2013 – May 2017

• Continually applied creative and analytical thinking to all industry-tailored assignments