enior Account Manager - June 2022 - Present
Carousel PR - Lifestyle
Responsibilities
• Manage multiple client accounts - be the main point of contact and provide excellent client service
• Develop, plan and execute PR strategies ensuring brief is met and plans are in line with markeing plans and brand KPI's
- Manage junior members of the team - Provide leadership, guidance and feedback to junior team members
• Review and sign off weekly and monthly reports - Oversee reporting of key metrics for accounts and evaluate campaign results for clients
- Create, review and edit press releases, pitch emails, interview briefings, social media content and other campaign materials adapting style and tone according to the target audience and media platform
- Plan and execute events - including concept creation, supplier liaison, press outreach and running of event
- Maintain and manage relationships with an extensive and varied range of journalists, and influencers
- Lead influencer and celebrity partnerships - managing budget, deliverables and content approvals
- Create and lead on brand partnerships and influencer collaborations
Junior PR Manager - November 2021 - June 2022
The Hut Group - Beauty & Luxury - Christophe Robin, Grow Gorgeous, Coggles, All Sole, My Bag
Achievements
- Planned, managed and executed PR campaigns in line with wider marketing strategy
- Secured coverage in Vogue, Woman & Home, ELLE, Stylist, The Observer, Sheerluxe, Cosmopolitan, Who What Wear, The Times, The Guardian, Grazia, Glamour, Harper's Bazaar. Achieving 13 Billion OTS in circulation over 3 months
Responsibilities
• Established and implemented beauty & luxury Global PR strategy - ensuring alignment across all marketing channels
- Managed multiple projects - working on ambassador programme, international PR events and launches to support wider brand campaigns
- Confidently pitch, write and sell in stories to national press
- Sourced and managed celebrity influencer relationships and brand ambassador relationships
- Management of budgets for brand PR across campaigns and partnerships
- Managed and mentored junior members of the team
- Think global mindset – working with a global team and planning operations outside of the UK market to ensure strategy is aligned across territories
- Building relationships with key journalists and working with wider teams within the group to set strategic marketing plans
- Use Google Analytics, Ahrefs, SEM Rush, to analyse traffic and revenue uplifts caused by PR, and Google Trends to spot key trends in the market
- Sign off and oversee monthly reports
Senior PR and Outreach Executive - October 2019 - November 2021
Domu Brands (Homeware) - VonHaus,VonShef, BTFY, Spinningfield
Achievements
- Secured VonHaus/VonShef PR coverage resulting in £27k sales within a 6 month period - a record high for Domu Brands
- Created VonHaus' first brand lookbook and launched VonHaus Press Hub
- Reached 87 million OTS for VonHaus/VonShef across a 2 month campaign
- Ownership and management of brand partnerships - Led Craft Gin Club partnership (generating +6k revenue) Costa Coffee and Naked Wines
- Ran a PR campaign securing 17 pieces of coverage for picnic accessories, this resulted in ranking position 1 for 'picnic backpacks’ which has over 5000 searches a month
- Secured coverage in Good Housekeeping, The Independent, The Guardian, Evening Standard, The Telegraph, Stylist, BBC Good Food, Sheerluxe, House Beautiful, Cosmopolitan, GQ, Living Etc, Your Home, Real Homes
Responsibilities
- Implement omnichannel marketing campaigns - crafting strategies with wider team, including social, CRM, and PR to align marketing goals and plans across channels
- Planned and executed online events/workshops for influencers and press
- Planned and executed PR strategy in line with wider marketing campaigns
- Managed all BAU press activity-writing press releases, managing press and influencer relationships, selliing in stories to press, acting as brand ambassador and ensuring TOV was consistent across channels
- Secured coverage and links in credible publications - pitching to journalists and enhancing credibility, awareness and SEO performance through high quality backlinks
- Identify innovative ways of generating increased traffic to sites through collaborations, content creation, google trends, online/print coverage, partnerships, research, influencer outreach
- Key relationships with press and influencers across interiors and food industry
- Responsible for allocation of PR Budget and KPI's
Brand Marketing Officer - April 2019 - September 2019
De Montfort University
Achievements
- Confidently managed workload and client engagement of designers
- Co-ordinated and managed all degree design shows POS
Responsibilities
- Continuously developed brand through improving brand strategy and identifying new objectives
- Proofread all brand POS - ensuring TOV and copy was correct
- Efficiently managed all brand marketing/guidelines for the University
- Ensured smooth and efficient flow of information from client to designers
- High level of organisation through schedule creation and content calendars ensuring all deadlines were met
Marketing and Content Executive - December 2016-April 2019
Watches Of Switzerland Group Ltd-Watches Of Switzerland, Goldsmiths and Mappin & Webb
Achievements
- Managed, directed and delivered Goldsmiths campaign; reaching +2M YouTube views across 3 videos
- Directed and delivered Jamie Roberts Interview video series reaching 314k Facebook views
- Directed and delivered Mappin & Webb Lydia Millen campaign reaching 463K YouTube views
- Generated 112K YouTube views across 8 videos for a series of 'interview & gift guide watch series'
•Managed and delivered Watches Of Switzerland Influencer Event hosting David Gandy, Bill Prince, Jim Chapman and 9 influencers with potential reach of 800k from influencer content
Responsibilities
- Managed and executed multiple marketing, product campaigns and new store openings across social, PR, email, digital and print
- Managed multiple events - Efficiently planned and executed Mappin & Webb Lydia Millen campaign and influencer event, Watches Of Switzerland influencer campaign and event and Goldsmiths influencer event - responsible for all event planning admin and the running of events
• Managed the international 'Calibre' Content Hub website and project managed wider team. Responsibilities included leading the overall creative look, managing site maintenance, content strategy and editorial calendar
- Managed social media content, social calendar and reporting for Watches Of Switzerland - created content; wrote social and blog content, managed campaign photoshoots/videos, Instagram take-overs/product launches and photography selection
- Completed weekly trade, competitor reports and campaign wrap reports
- Raised PO’s and managed overall budget
Marketing Assistant - July 2016 - December 2016
Flannels
Achievements
- Assisted and styled AW16 photo shoot for Flannels Man, Pulp and USC
- Created numerous event concepts for new store launches-from social activity to event theme
- Created campaign concepts for Flannels and USC AW16
- Social coverage for store opening events
Responsibilities
- Managed social content and calendar
- Assisted on launch events and managed guest lists - produced event proposals for store openings
- Visual Merchandised all stores-created design ideas for seasonal window displays and POS
