M Alissa

I'm a creative, hands-on person who loves working in media, fashion, and storytelling. I've done everything from running marketing campaigns at Amazon to helping with PR and behind the scenes at big events like Riyadh Fashion Week and the Red Sea Film Festival. I enjoy working with people, thinking visually, and finding smart ways to bring a brand or idea to life. I care about the details, love learning new things, and I'm always looking for new ways to grow and be part of something inspiring.

The Red Sea International Film Festival - Saudi Ministry of Media - Jeddah

(2024-08 - 2024-11)

Managed event logistics for screenings, panels, and red carpet ceremonies at the Red Sea International Film Festival. Coordinated guest lists, VIP accommodations, and vendor services to ensure seamless execution.

• Worked with marketing and PR teams to align event strategies with festival branding.
• Contributed to the festival's growth by supporting new technologies and formats.
• Helped ensure a high-quality experience for international filmmakers and guests.

PR & Media Assistant | Riyadh Fashion Week - Saudi Ministry of Media - Riyadh

(2024-06 - 2024-09)

Worked with the PR team to get the word out about Riyadh Fashion Week and ensure the event got the deserved attention.

• Helped draft press releases and media pitches to generate buzz for the event.
• Coordinated with journalists and influencers to get them on board and make sure they had all the info they needed.
• Assisted in organizing press events, interviews, and behind-the-scenes media moments to keep the spotlight on the fashion week.
• Managed media lists and made sure press kits were ready and distributed to key media people.
• Kept track of media coverage and helped put together reports to see how the PR campaign was doing.
• Supported backstage media moments with designers, models, and press teams to ensure smooth show flow.
• Assisted with styling prep, press kit organization, and coordinating looks for interviews and runway coverage.
• Conducted trend and designer research to support PR messaging and event storytelling.
• Supported creative direction tasks by assisting with moodboards, visual themes, and backstage coordination for runway and media moments.

High School Diploma - Business & Marketing - Jeddah International School (2010 - 2023)