Zikun Wei

Marketer with hands-on experience across gaming, entertainment, marketplaces and agency environments, covering growth marketing, paid-social creative, creator partnerships and integrated campaigns. Skilled in translating audience and competitor insights into creative briefs, campaign concepts and full-funnel marketing activations, with strong analytical capabilities and hands-on experience using CPI, CTR, CVR, retention and ROAS to evaluate and optimise campaign performance. Combines creative execution with data-led testing and optimisation, with experience supporting marketing initiatives across UK and APAC markets.

Creative Marketing Intern at Tuyoo Games (2026-07 – 2026-09)

• Developed 20+ localised user-acquisition concepts across Japan, South Korea, Hong Kong and Taiwan, covering AI-assisted scripts, storyboards, video assets and playable-ad flows; created a reusable Seedance prompt framework to accelerate paid-social asset production.
• Analysed 100+ paid-social user-acquisition videos for strategy games; a top-performing asset generated 120+ installs at 1.23% CTR and 10.58% CVR, shaping the themes and creative structures prioritised in subsequent briefs.
• Reviewed 300+ high-performing competitor ads from a 3,400+ creative dataset and consolidated 500+ deduplicated examples into a reference library, using the findings to shape creative hooks, narrative structures and localisation choices in subsequent briefs.
• Built two AI-assisted research tools with Codex and GitHub: a bilingual trend archive with 400+ records across platforms including TikTok, YouTube, Google and Meta, and a creative-intelligence library with 300+ entries spanning key APAC markets.

Campaign Marketing Intern at Qumin (2025-06 – 2025-08)

• Supported integrated campaigns for Waterpik, Boodles and Funko, translating competitor and audience insights into campaign briefs, content recommendations and coordinated influencer, event and client deliverables.
• Evaluated 100,000+ creator profiles across Instagram, TikTok, Rednote and Douyin using audience and content indicators to identify campaign-fit creators, supporting targeted outreach and early-stage partnership coordination.
• Supported creative A/B testing and campaign performance reporting, using engagement and order data to inform creative recommendations that contributed to a 44% increase in engagement and 30% growth in orders.

Marketing and Media Production Intern at Hunan Satellite TV (2024-06 – 2024-08)

• Conducted field research across 100+ venues for a food-focused television programme, gathering location, audience and content insights to inform episode planning and production coordination.
• Monitored social-media feedback and audience responses, identifying potential opportunities to strengthen content appeal and social promotion through celebrity-led clips, interactive segments and short-form episode edits.
• Edited promotional video, sourced campaign assets and coordinated talent schedules for campaigns generating 65M+ online views within three months.

MSc in Film Studies – University College London (2026-09 – 2027-09)

BA in Digital Media and Culture – King's College London (2023-09 – 2026-06)