Maddie Haskins

As a data-driven CRO Strategist with over three years of experience in website optimisation, analytics, and experimentation, I specialise in developing and executing strategies that drive measurable improvements in user engagement and conversion rates. With a Master’s in Data Science and hands-on expertise in tools like Webtrends Optimize, Optimizely, Heap Analytics, and GA4, I excel at delivering data-backed insights and actionable recommendations that help businesses achieve their digital goals.

Optimisation Analyst - Ratio Partners

May 2024 – Present

• Lead the development and execution of optimisation strategies for a major financial services client, ensuring alignment with key performance indicators.
• Conduct qualitative and quantitative data analysis to identify user pain points and opportunities for enhancement.
• Develop and prioritise A/B testing strategies, monitor test performance, and deliver post-test analyses with actionable insights.
• Collaborate with designers and developers to drive projects through design, development, QA, and launch phases.

September 2022 – April 2024

• Managed CRO strategies for gaming and retail clients, delivering data-driven recommendations to enhance user experience and conversion rates.
• Carried out in-depth competitor analysis, quantitative research, and usability studies to inform optimisation strategies.
• Acted as the primary client contact, leading weekly meetings and presenting findings and recommendations.
• Coordinated cross-functional teams, including designers and developers, to implement testing strategies.

• A/B and Multivariate Testing (VWO, Optimizely)
• Post-Test Analysis and Reporting
• Stakeholder Collaboration
• Problem-Solving Technical Issues

August 2021

• Developed a Power BI dashboard to provide actionable insights for real-world data.
• Created documentation to train teams on data interpretation and dashboard functionality.

October 2020 – September 2022

• Delivered customised tutoring sessions to improve students' problem-solving skills and academic performance.

Nottingham Trent University

MSc Data Science (September 2021 – September 2022)

• Graduated with Commendation