Mahi Khan Khushik

Meta Ads Manager and Performance Marketing Specialist with 7+ years driving high-ROAS paid social campaigns across Facebook & Instagram, Google Ads, and LinkedIn. Expert in full-funnel Meta Ads architecture — from Pixel infrastructure and Conversion API through to creative testing, audience building, and algorithmic scaling. Currently managing paid acquisition for UK dental practices at Dentopia Marketing & Consultancy.

Proven record of optimizing budgets for maximum return on spend across international markets. 4x Certified. Available immediately.

Paid Media Specialist — Meta Ads & Google Ads at Dentopia Marketing & Consultancy (2026-06 – Present)

UK-based dental marketing agency scaling dental practices and DSOs internationally through performance-driven paid acquisition.

• Architect and manage full-funnel Meta Ads campaigns targeting high-value dental treatments (Implants, Invisalign, Whitening) for UK dental practices — consistently driving high-ROAS outcomes.
• Design ABO-structured ad sets with daily budget controls to prevent learning phase disruption, maintain algorithmic stability, and lower blended CPA across client accounts.
• Deploy and maintain complete Meta data infrastructure: Pixel, Conversion API (CAPI), GA4 integration, and custom conversion events for closed-loop attribution.
• Lead creative strategy with in-house team — developing thumb-stopping hooks for the dental niche and running structured A/B tests to identify and scale winning assets.
• Build and optimize retargeting funnels to re-engage warm audiences and convert high-intent prospects into booked treatment consultations.

Senior Performance Marketing Specialist at Mahi Khan Performance Lab (Independent Consultancy) (2019-02 – Present)

Independent practice managing $100K+ in paid media for B2B and B2C clients across international markets — Google Ads, Meta Ads, and LinkedIn Ads.

• Managed 4+ years of Meta Ads campaigns across healthcare, dental, e-commerce, and B2B verticals — owning full account architecture from Pixel setup through scaling.
• Built custom audiences, lookalike audiences, and multi-stage retargeting funnels that improved conversion rates and reduced CPL for international clients.
• Developed and tested static, carousel, and video creatives using structured A/B frameworks — identifying winning combinations and scaling profitably within platform algorithms.
• Implemented Conversion API (CAPI) alongside server-side event tracking to improve signal quality and maintain attribution accuracy post-iOS 14.
• Managed Google Search and Performance Max campaigns for B2B and B2C clients; Smart Bidding strategies consistently outperformed manual CPC baselines on ROAS.
• Conducted deep keyword research, negative keyword management, and Quality Score optimization to reduce wasted spend and improve ad rank.
• Deployed GA4 and conversion tracking for e-commerce and lead-gen clients, enabling granular attribution across multi-touch customer journeys.
• Ran LinkedIn Ads campaigns for B2B clients targeting C-suite, Marketing Directors, and Practice Owners via ABM, Sponsored Content, and Lead Gen Forms.
• Built retargeting funnels on LinkedIn to re-engage MQL audiences, shortening the B2B sales cycle and improving SQL conversion rates.
• Delivered weekly and monthly performance reports with data-driven recommendations — tracking ROAS, CPL, CTR, CVR, and pipeline contribution.

Bachelor of Laws in Laws – Benazir Bhutto Shaheed University Lyari, Karachi (2019 – 2021)