Social Media Manager at Icall Marketing Ltd (2023-04 – Present)
Digital Marketing Agency
- Clients: Chai & Crumbs (Birmingham, UK), Alison Law Solicitors (UK)
- Increased organic reach by 60% and engagement by 75% across Instagram, Facebook & TikTok for clients in the restaurant & legal sectors
- Coordinated directly with the client to align social media efforts with business goals & branding
- Assisted in planning & implementing social media strategies across platforms (Instagram, TikTok, Facebook, LinkedIn & YouTube)
- Designed & implemented monthly content calendars resulting in consistent brand presence & increased customer inquiries
- Delivered performance reports using SocialPilot, Instagram Analytics & Google Analytics informing campaign adjustments that led to 40% higher content interaction
- Produced platform-specific content (Reels, Stories, Posts) with up to 2x higher viewership than previous averages
- Managed the product catalogue on Clover for client Chai & Crumbs (including pricing, descriptions, imagery, tags, and variants) while also supporting menu updates across the client's website and third-party delivery platforms such as UberEats, Deliveroo, JustEat, & MealShift
- Performed admin duties like preparing reports, schedule meetings, meeting notes, etc.
Social Media & PR Manager at Maansals Digital Solutions (2022-07 – 2022-11)
Digital Marketing Agency
- Clients: Manto (Pakistan), Haniya Accessories (Pakistan) & Gift Footprints (Pakistan)
- Led social media for 2 E-Commerce brands, increasing follower count by 75% and average engagement by 40% in 4 months
- Managed influencer collaborations that generated 100K+ impressions and 2.5x ROI on product campaigns
- Oversee content calendar and PR coordination, including fashion shoots and product launches
- Managed Shopify listings and streamlined product uploads
- Supported homepage updates, banners, and landing pages
- Developed content strategy for platforms like Instagram & Facebook
- Assisted with paid social campaigns — ad setup, audience targeting, and performance reporting
- Utilised social media analytics to track KPIs, optimize post timing & improve CTR
- Used tools like Trello & Excel for tracking project timelines and deliverables
E-Commerce Associate at Maansals Digital Solutions (2021-06 – 2022-06)
Digital Marketing Agency
- Upload, update, and maintain product listings (descriptions, pricing, SKUs, imagery, stock levels)
- Managed product launches, collections, and seasonal updates
- Grew Instagram followers for an e-commerce jewellery brand 'Haniya Accessories' from 1,200 to 2,500 and boosted engagement rate from 1.2% to 3.4% in 6 months
- Improved Shopify store UX and managed end-to-end customer experience, reducing bounce rate by 22%
- Handled logistics, inventory, and online order fulfilment, ensuring 90% on-time delivery
- Assisted in tracking key e-commerce KPIs (conversion, AOV, traffic, bestsellers)
- Content creation — including copywriting, sourcing visuals, briefing designers & creating posts on Canva
