Mansi Shah

Retail Operations & Merchandising professional with 8+ years across luxury and premium fashion (Ralph Lauren, Hobbs, House of Masaba), combining store-level operational leadership with buying, inventory, and commercial analysis. Proven record of driving sell-through up to 80%, lifting cross-sell profit by 47%, and improving team efficiency by 22% through structured operations and data-led decision making. Skilled at translating sales, CRM, and NPS data into trade strategy that stakeholders act on, with hands-on experience embedding DE&I standards into retail hiring processes.

Brand Manager at Ralph Lauren, Selfridges (2025-04 – Present)

• Lead end-to-end retail operations and merchandising for the concession, driving a sell-through rate of nearly 80% across Summer and Winter peak periods.
• Analyse sales performance, CRM data, and NPS scores weekly to identify stock and merchandising opportunities, feeding directly into trade reports for senior stakeholders.
• Partner with brand executives to align in-store strategy, visual merchandising, and promotional execution with commercial targets.
• Coordinate inventory allocation and uniform/stock logistics across teams, maintaining strict operational and presentation standards.
• Embed DE&I standards into the Selfridges hiring process, working cross-functionally with leadership and HR.
• Track competitor activity and market trends to keep commercial positioning current and inform buying decisions.

Team Supervisor at Hobbs, TFG (2023-10 – 2025-03)

Promoted from Style Advisor to manage full store opening/closing operations and key-holder security responsibilities.

• Restructured store workflow for a team of 12, improving operational efficiency by 22%.
• Reduced negative customer feedback by 18% through structured complaint resolution and service training.
• Partnered with management on staff scheduling and resource allocation to meet production and sales plans.

Assistant Store Manager at House of Masaba (2023-05 – 2023-09)

• Managed supplier relationships and inventory tracking, ensuring on-time delivery and optimised stock levels.
• Coached the team on upselling and cross-selling, lifting profit by 47%.
• Led promotional activity and visual presentation to increase product visibility and brand awareness.

Fashion Merchandiser at Elan, The Fashion Store (2021-03 – 2023-01)

• Supported the global open-to-buy process, contributing to collection development, margin planning, and financial goal alignment.
• Provided OTB guidance from sales and market trend analysis, driving seasonal purchasing and stock optimisation.
• Reduced stock delivery delays by 19% through proactive supplier and cross-team coordination.
• Drove a 25% sales increase through strategic merchandising and inventory planning aligned to margin goals.

MA in Fashion Business Management – University of Westminster, London, UK (2023-09 – 2024-09)

Advance Diploma in Fashion Designing – INIFD, India (2015 – 2018)

BA in English, Psychology – Gujarat University, India (2016 – 2019)