2009-pres Freelance Consultant UK
- Advised several SMEs in the UK and other markets (Spain, Venezuela, Brazil) on operations, marketing, and technology.
- Identified lucrative short & medium-term market segments using market intelligence analysis.
- Supported SMEs to reduce their expenses by better utilising their existing infrastructure.
- Slashed CAPEX by 20% by substituting IT vendors with minimum impact on end-users.
- Worked as a specialist for the Gerson‑Lehrman Group (GLG) Council.
NOKIA Venezuela
2007-2009 Business‑insight Head & Senior Strategic Marketing Manager for Latin America.
2006-2007 Sales Director Verizon-Venezuela account.
2005-2006 Latin-America Senior Systems Marketing Manager.
1999-2001 Professional Mobile Radio (PMR) Venezuela Sales Manager.
1994-1999 CANTV (Venezuela’s Incumbent CSP) Account Manager.
Account Management and Sales.
- Responsible for the account’s revenue, market share, and P&L. Led and assisted a team of 40+ professionals on pre-sales, sales, supply chain, implementation, collection and post-sales support.
- Sold over US$140m to the largest mobile provider in Venezuela.
- Crafted a multi-year growing revenue stream of US$10m by replacing other vendors’ infrastructure.
- Surpassed yearly sales quota by 40%. Preserved 90% of the account share, preventing a competitor from gaining an additional 20%. Oversaw sales pipelines of over US$100m
- Managed Venezuela’s PMR product line VAR with a US$250.000 sales quota.
- Organised promotional activities to support the channels’ sales with a US$75.000 budget.
- Created Nokia’s Movilnet (Mobile Service Provider) account by selling Venezuela’s first wireless data network for over US$2m.
- Prepared tenders and reviewed responses on behalf of clients on projects netting over US$100m.
- Linked with business and technical product managers, gaining fast access and accurate information to explore, in 30-50% less time, viable solutions to customer needs
Marketing.
- Proposed the upgrades and integration roadmap for a newly merged nationwide mobile operator (approximately 500RBS, over US$100m) using technology and business insights.
- Increased Nokia’s accuracy of attainable forecasting markets, by 10%, in Latin America.
- Evaluated the product marketing and corporate communications region’s promotional activities.
- Lobbied CONATEL (Venezuela’s Telecom regulator) to amend the designation of a frequency band.
MOVILNET (Verizon-Venezuela) Venezuela
Venezuela’s largest Mobile operator with over 14.8m subscribers and 50% market share (2012).
2001-2005 Product-Services Development Manager
- Led, facilitated and coached cross-functional teams of over 30 experts (local and international).
- Developed new wireless services and expedited through viral marketing a 3:1 their adoption growth.
- Improved company financials with Value-Added Services (VAS), generating over US$1.4m (EBIT).
- Liaised between the marketing & technical units of Movilnet and Verizon International.
- Presented the evolution of key projects of over US$100.000 at executive levels (C-level).
- Managed the Product Life Cycle of mobile services and established pre-mortem analysis.
INFOTROL CA (Industrial Control and Security Systems software development start-up) Venezuela
1989-1994 Software Development Project Manager
Volunteering Experience
- Vice-Chair of Governors at Highdown School and Sixth Form Centre (2017- present).
- Board Member & IT Chair at the International School of Caracas (2008-10).
- Board Member of Venezuela’s Chamber of Telecom (1999-01).