Maria Vabishchevich

Strategic and growth-oriented Marketing Leader with 5+ years of experience building and scaling a digital agency from the ground up. Built and led a 9-person team delivering content strategy, paid media, and brand launches across hospitality, lifestyle, and e-commerce and DTC brands.

Strong focus on team development, performance processes, and aligning marketing strategy with client business goals. Proven track record in developing high-performing teams, implementing workflows, and delivering social-first campaigns that drive measurable results.

Now based in Manchester, I'm looking for a new Senior or Team Leader role to bring my entrepreneurial mindset and hands-on experience within a forward-thinking team.

Founder & Marketing Team Lead | Dec 2021 – May 2025

Crispy Marketing Agency - social-first creative agency with an innovative approach to brand communication on social media. Specialize in developing marketing strategies, creating visual identities, content marketing, and managing social media profiles for both local and global brands.

• Built and managed a growing social media agency, scaling a team from 2 to 9 members including designers, SMMs, ad specialists, and project managers, overseeing over 15 client accounts across various industries.
• Created internal systems for onboarding, KPI tracking that reduced delivery time by ~20%, improved team accountability and output.
• Took ownership of strategic client relationships and stakeholders, expanded clients portfolio twice within a year.
• Led the development and optimisation of digital marketing campaigns that boosted client sales by over 120%.
• Delivered a 40% increase in qualified leads through integrated multi-channel paid ads campaigns, with CPA £ 2,2 and CTR over 4,2% for a B2C luxury furniture brand.
• Managed a full-scale brand launch for a market entrant within a month, delivering complete brand identity, including name, logo, concept, content strategy, social media management, and paid ads.
• Expanded agency capacity and improved service delivery, achieving an average client lifespan of 2.3 years through strategic leadership and operational improvements.

Client Service & Forwarding Specialist Jan 2020 - Dec 2021

AsstrA-Associated Traffic AG

• Oversaw international partners and contractors across the US, Asia, Europe, and the UK, coordinating over 200 fast-track global shipments per month.
• Developed tailored B2B proposals and executed email sales outreach, consistently securing up to 30 new client deals monthly, building long-term customer relationships.
• Led key account management for high-value clients, contributing to repeat business and client retention.

UMCS (Maria Curie-Sklodowska University)| Faculty of Economics, BA Management and Marketing |(2016 – 2019) | Lublin, Poland

Leibniz University Hannover, Economics and Management (Short-term ERASMUS Program) | Hannover, Germany

Minsk State Linguistic College | (2014-2016) | Minsk, Belarus