Marina Goryacheva
Product Marketing Manager | B2B SaaS
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About
As a product marketing manager with 7 years of marketing experience and a background in project management, I specialise in driving growth within fast-paced, scaling B2B SaaS companies. My key focus areas include developing product strategies, crafting compelling value propositions, and determining product positioning (including assessing the scope of change, competitive positioning, and recommending pricing).
Experience
I joined Osome, a rapidly growing B2B tech startup, during its B series funding round. Initially, I came on board as a Project Marketing Manager and recognized the need for product marketing. I took the initiative to establish and develop the product marketing department.
My background also includes experience in brand management with the Estee Lauder companies and marketing project management with Air France KLM. Presently, Osome has expanded to over 500 employees, serving markets in the UK, Singapore, and Hong Kong, where I currently oversee the product marketing department.
Education
National Research University Higher School of Economics
Masters Degree, Management
GPA: 8.7/10
