Founder & Managing Director – Beanies The Flavour Co. Ltd (2013–Present)
Scaled a start-up FMCG business into a recognised flavour coffee brand supplying UK retail and 35+ export markets. Oversaw full operational, commercial, and financial responsibility for all divisions including production, supply chain, marketing, quality and compliance.
Key Achievements
- Grew company turnover by more than 600% across 12 years.
- Expanded workforce from 3 to 52 employees.
- Introduced HACCP systems and led accreditation to FSSC22000.
- Launched and grew a direct-to-consumer channel generating £1m+ annual online sales.
- Negotiated commercial supply agreements with UK retailers and distributors; expanded into 35+ markets.
Typical Responsibilities
- Directed daily manufacturing operations and production scheduling.
- Managed supplier relationships, procurement and inventory.
- Oversaw audits, quality systems and safety compliance.
- Full P&L responsibility incl. budgets, forecasting, and capex planning.
- Led innovation and product launches.
- Recruited, coached and developed production and management teams.
- Established operational KPIs and reporting systems.
Founder & Managing Director – Square Orange Foods Ltd (2008–2013)
Established a niche food manufacturing business supplying flavoured sauces and condiments. Oversaw full operational, financial, and commercial management, scaling the business while implementing robust production and compliance systems.
Key Achievements
- Grew business to £750k annual turnover within five years.
- Installed a semi-automatic jarring line, improving scalability, throughput, and labour efficiency.
- Secured SALSA accreditation, implementing comprehensive food safety, handling, and quality systems.
- Held full responsibility for financial, operational, and commercial decisions, including production planning, sales development, and supplier management.
Typical Responsibilities:
- Directed daily manufacturing operations, ensuring production targets and quality standards were consistently met.
- Managed inventory and supply chain, including sourcing raw materials, maintaining stock levels, and negotiating with suppliers.
- Oversaw health & safety and food safety compliance, ensuring adherence to SALSA standards and regulatory requirements.
- Prepared and monitored budgets, P&L, and financial forecasts to ensure sustainable business growth.
- Developed sales strategies and customer relationships, including B2B accounts and local distribution channels.
- Recruited, trained, and managed a production and administrative team, fostering accountability and performance.
- Implemented process improvements to increase efficiency, reduce waste, and optimise production scheduling.
- Maintained administrative oversight, including regulatory documentation, reporting, and quality assurance records.
Accountant – Boaters Coffee Co. Ltd (2006–2008)
Group Accountant – Rathbones Bakeries Ltd (2000–2006)
Financial Analyst – Royal Mail (1994–2000)
