Tuseef Abbas

I'm a motivated, adaptable and positive individual with extensive experience in Paid Search across multiple Industry verticals including; blue chip, trading, energy, and automotive with a proven successes in driving traffic to increase leads or sales, ensuring delivery of campaigns are optimised in line with client objectives to deliver measurable results.

I've experience in working within several platforms including; Google Analytics, Google Ads, SA360, Bing Ads, YouTube, Facebook, Adobe Analytics, Data Studio, GA4 and more.

Lead on managing global PPC accounts through effective budget allocation, channel and bid strategy optimisations

• Lead on implementing tests across priority markets i.e. bid strategies, ad testing, audience targeting across P-max and search remarketing
• Audit PPC accounts to find gaps and opportunities for continuous improvement
• Ensure the continuous improvement of tools and processes for performance monitoring, alerting, forecasting, and budget control across global markets
• Line managing three PPC Executives, responsible for delivering on KPI performance and to fill any PPC knowledge gaps as well as quality assurance on their work

• BA (HONS): Business Management - 2:1
• MSC: Management - Merit
• A-Levels Middlesborough College - Information Technology (B) Business (A) English Language (B