Martina Gardeva

Data-Driven Digital Marketing Strategy 🚀

Talent

London, Greater London20 GBP/hourMember since 26 June 2024

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About

🚀 Digital Marketing Expert | Performance Marketing Strategist

🔹 5+ years of experience elevating brands online presence and driving revenue growth & customer acquisition through digital marketing strategies, exceeding revenue and ROAS targets consistently.

🔹 Specialised in paid media channels (Google Ads, Facebook Ads, Affiliate marketing) as well as CRM, SEO, Content, Brand Marketing etc. with a track record of successful product launches and omni-channel campaigns.

🔹 Skilled in strategic planning, data analytics, cross-functional collaboration, and leveraging emerging technologies for digital innovation.

🔹 Passionate about staying ahead of digital trends to drive organisational success.

✈️ In my free time I love to travel (visited 22 countries on 4 continents) and explore different cultures. I've participated 3 times in student exchange programs in the USA and spent a semester in Spain as part of an international Erasmus+ study exchange.

👩‍🎓I hold a BA degree in Business & Economics (1st) and MSc in Tourism Marketing Management (Distinction)

Experience

Dynamic Digital Marketing Manager with 5+ years of cross-industry experience, specialising in leading multi-channel marketing campaigns and digital transformation to fuel online revenue growth and customer acquisition.
Expert in steering global campaigns with a focus on performance marketing & paid media, alongside product marketing, brand management and web optimisations.
Skilled in leading creative strategies, adept at optimising assets and refining copy, ensuring each element is tailored to the customer journey for maximum impact and engagement.
Effective at leading cross-functional teams to meet project deadlines and achieve marketing goals, with a proven track record of contributing to successful campaigns (e.g. product and market launches, global brand awareness campaigns, lead generation, etc.) that deliver tangible growth.