Fiona Yates

Fi is a visionary and International multi award-winning female C-level executive with 27 years rich background marketing and transforming and digitising business units into profitable company assets.

She built a huge network of female networks and advocated for legal and commercial opportunities for Female Entrepreneurs. She has rich background in technology marketing, consulting and B2B and B2C branding. Fi was named the CEO's Secret Weapon, by International CEO Magazine.

Worked with the biggest thought leaders in the economy from Sir Richard Branson in the early days of Virgin to the BBC to the legendary journalist in the Arab world, Othman Al Omeir Elaph publishing and publisher of THE FT's How To Spend It Arabia.

Her whole career she has dedicated to profit with purpose organisations and causes.

Currently working in AI retail-tech, entertainment, content, e-commerce.

• Expert in multi-discipline marketing, seamlessly integrating various strategies and tactics to drive comprehensive brand growth and customer engagement.
• Proven track record in developing and implementing effective business and marketing strategies, aligning them with overarching company goals to achieve exceptional results.
• Seasoned in brand marketing, adept at crafting compelling brand stories and leveraging unique selling propositions to position brands for success in competitive markets.
• Expert in conceiving and executing big and impactful campaigns that captivate audiences and yield significant returns on investment.
• Skilled in PR and communications, capable of building strong brand reputations and managing crisis situations with finesse.
• Strategic thinker with a deep understanding of digital marketing, utilizing data-driven insights to create and execute successful online campaigns.
• Proficient in harnessing the power of social media platforms to increase brand awareness, engagement, and customer loyalty.
• Experienced in CRM and technology development, implementing systems and tools.
• Advanced in utilizing big and silent data analytics to derive actionable insights, optimizing marketing strategies and customer targeting.
• Knowledgeable in behavioral data science, utilizing consumer behavior analysis to inform marketing decisions and drive successful campaigns.
• Skilled in navigating government relations, adept at advocating for business interests and building positive relationships with relevant authorities.

Grammar School to A'Level

Special Research Project Oxford University

University of Life