Mashura Mahmud

An enthusiastic and results-driven retail professional with a genuine passion for makeup artistry and prestige beauty, combined with proven experience leading and coaching teams to hit sales and service targets. Currently supporting a team of 9+ as a Team Leader in a fast-paced hospitality environment, with a natural flair for customer engagement, product storytelling and creating memorable brand experiences. Practises makeup application in a personal capacity — regularly doing full looks for family members — and is eager to bring that hands-on artistry, energy and product knowledge to a counter/store leadership role.

Holds an MSc in Business Management (Distinction) from Cardiff University, bringing a commercial and analytical edge to visual merchandising, stock management and performance reporting.

Direct Sales Advisor - Cardiff, UK

(2026-08)

• Drive sales through proactive customer engagement, product demonstration and tailored recommendations
• Build genuine rapport with customers to encourage repeat visits and brand loyalty
• Maintain high visual and housekeeping standards in line with brand guidelines

Team Leader - Cardiff, UK

(2025-10 - 2026-08)

• Lead, coach and motivate a team of 9+ staff to consistently meet daily sales and service targets
• Deliver on-the-job training to new starters, embedding brand standards and customer service excellence
• Manage stock deliveries, replenishment and administrative processes within company timeframes
• Handle customer queries and complaints to a satisfactory resolution, escalating where appropriate
• Monitor and uphold retail and food safety standards, maintaining an 'acceptable' or above audit grading

Teaching Assistant - Dhaka, Bangladesh

(2023-01 - 2024-12)

• Supported course delivery and coached students individually to improve understanding and performance
• Developed strong presentation, mentoring and interpersonal communication skills

English Instructor - Dhaka, Bangladesh

(2022-01 - 2023-12)

• Delivered engaging, structured lessons to learners, adapting style and pace to individual needs
• Built confident, trusting relationships with students and their families

Banking Intern - Dhaka, Bangladesh

(2023-01 - 2023-12)

• Gained hands-on exposure to customer service, administrative accuracy and compliance in a regulated environment

MSc - Business Management - Cardiff University (2025-01 - 2026-12)

BBA - HR Major (2020-01 - 2024-12)