Nicole Alexander

A polished and style-driven retail professional with a strong focus on makeup artistry, beauty, and fashion-led styling. Experienced in delivering a personalised, high-end client experience through tailored consultations, trend-led recommendations, and a strong understanding of individual style. Confident in building lasting client relationships and driving sales through a consultative, service-led approach.

Commercially aware, detail-oriented, and recognised as a reliable team member who thrives in fast-paced, premium environments.

Customer Advisor / Self-Selection Makeup Advisor - Boots

(2022-01)

• Delivered a highly personalised, luxury-style client experience, adapting approach to individual preferences, occasions, and confidence levels
• Conducted in-depth makeup consultations, including skin analysis, undertone identification, and precise shade matching across multiple brands
• Created complete, cohesive beauty looks (complexion, eyes, lips), tailored to enhance each client's personal style
• Demonstrated application techniques and product usage, enabling clients to confidently recreate looks independently
• Took a styling-led approach, linking makeup choices to fashion trends, seasonal looks, and overall aesthetic
• Built strong client relationships, driving loyalty, repeat custom, and trust in recommendations
• Consistently achieved and exceeded sales targets through a consultative, non-pressured selling style
• Promoted new launches, key products, and sales plans, translating trends into wearable and desirable looks
• Maintained excellent product knowledge across makeup, skincare, fragrance, and haircare
• Upheld premium visual merchandising standards, ensuring displays were clean, organised, and trend-focused
• Supported multiple departments including shop floor, tills, and stock, demonstrating adaptability and strong time management
• Recognised by management as a trusted and dependable team member, relied upon during peak trading periods
• Assisted with stock control and replenishment, ensuring product availability and smooth operations
• Maintained a consistently professional, confident, and polished presence on the shop floor

Salon Assistant - AWE London

(2021-01 - 2022-12)

• Delivered a premium, client-focused service within a busy salon environment
• Assisted clients in selecting nail colours, finishes, and styles, offering tailored recommendations based on trends, occasions, and personal style
• Maintained strong awareness of current nail and beauty trends, translating them into flattering, wearable choices
• Supported consultations, contributing to a personalised and elevated client experience
• Managed bookings and client interactions with professionalism and attention to detail
• Maintained a clean, polished, and welcoming environment, reflecting high presentation standards
• Built positive client relationships, enhancing overall satisfaction and experience

Team Member - Boots

(2021-01 - 2022-12)

Boots Juice Bar

• Delivered efficient and engaging service in a fast-paced environment
• Promoted products and supported sales through confident recommendations
• Maintained high standards of cleanliness, organisation, and presentation

Art and Design - Jimmy Choo Academy (JCA)

Level 4 - Art & Design - South Essex College

BTEC Level 3 - Art & Design - Leyton Sixth Form College

GCSEs - Maths, English, Art & Textiles - Connaught School for Girls