Matt Dunford

I am a highly motivated and driven individual with a strong hunger for success. With a background in recruitment and fitness entrepreneurship, I am actively pursuing a career change into the dynamic world of SaaS Sales. My professional experience has allowed me to develop strong outbound sales, negotiation, and lead-generation skills.

Adaptable and target driven, I excel at building relationships and driving pipeline growth. I'm eager to bring my expertise to a high performing sales team and contribute to its success.

Recruitment Consultant (Engineering) - Cruise Control Recruitment

(2022-10)

• Target Driven: Consistently exceeded targets, placing 60-70 candidates and generating £160K+ in revenue
• Lead Generation and Qualification: Led efforts to identify and qualify leads through targeted outreach, building a strong pipeline of candidates
• Negotiation: Secured deals with a 90% closure rate, ensuring mutually beneficial outcomes for clients and candidates
• Client Relationships: Built and maintained long-term relationships through active listening, ensuring client needs were met and consistently exceeded expectations
• Sales Process Management: Managed the full recruitment cycle, from initial outreach to final placement, ensuring a seamless experience and client success

Business Owner - Arden Wellness Hub

(2021-06 - 2022-09)

• Business Development: Co-founded and grew a wellness hub offering Yoga, Pilates, Tai Chi, and Meditation
• Sales and Lead Generation: Generated 100+ leads through targeted outreach, social media campaigns and canvassing
• Client Satisfaction: Achieved a 76%-member retention rate by creating a supportive, community-focused environment that drove strong word-of-mouth referrals and repeat business
• Rapport Building: Established relationships with 30+ local businesses, strengthening brand presence and driving a 23% increase in membership sign-ups

Fitness / Personal Trainer - MJD Personal Training and Virgin Active

(2004-04 - 2022-09)

• Sales & Lead Generation: Grew business through cold-calling, outreaching, social media campaigns, and networking. Managed inbound inquiries and consistently acquired new clients through exceptional service
• Client Satisfaction: Built a loyal client base of 40-50 regular clients, delivering personalised training and achieving a 90% retention rate, with strong referrals driving new business
• Active Listening: Collaborated with clients to create tailored programmes, educating them on nutrition, fitness, and stress management to achieve their health goals
• Collaborative Revenue Growth: Worked closely with the Sport Club management team to meet collective revenue goals, contributing to a 15% increase in gym memberships

Premier Diploma - Sports Science and Nutrition - Littledown Centre, Bournemouth (2002 - 2004)

GCSEs - Arrow Vale Secondary School, Redditch