Matthew Metcalf

Motivated and results-driven fitness professional with over 11 years of experience helping individuals improve their health, fitness and performance. Founder and owner of DYNMC Performance, where I oversee the day-to-day operation of a modern training facility, deliver one to one and small group coaching as well as design training programmes online. Passionate about coaching people of all abilities, from complete beginners to competitive athletes, BSL trained for members of the deaf community & wheelchair specific sessions.

While creating an inclusive and supportive environment that encourages long-term success. Experienced in personal training, strength & conditioning, online coaching, customer service and business management, with a strong background in building client relationships and growing successful fitness services.

Owner & Head Coach at DYNMC Performance (2026-01 – Present)

Personal Trainer & Head Coach at PureGym (2016-01 – 2025-12)

• Founded and successfully launched an independent fitness facility from concept to operation.
• Oversee all aspects of business management, including memberships, client retention, budgeting, marketing and day-to-day facility operations.
• Deliver high-quality one-to-one personal training, small group coaching and strength & conditioning sessions to clients of all abilities.
• Design evidence-based training programmes tailored to goals such as fat loss, strength development, sports performance and injury recovery.
• Provide online coaching, delivering personalised programmes, regular progress reviews and ongoing accountability.
• Build strong partnerships with local businesses, sports clubs and community organisations to expand services and increase brand awareness.
• Plan and execute marketing campaigns, social media content and promotional initiatives to drive member growth.
• Foster a welcoming, inclusive training environment with a strong focus on exceptional customer experience.
• Successfully coached hundreds of clients, helping them achieve long-term improvements in health, fitness and performance.
• Conduct comprehensive fitness consultations, movement assessments and goal-setting sessions to create personalised action plans.
• Monitor client progress using performance data and regular reviews, adapting programmes to maximise results.
• Motivate and educate clients to develop sustainable training habits and long-term lifestyle changes.
• Contribute to gym operations through member onboarding, inductions and engagement initiatives that enhance retention.
• Collaborate effectively within a busy fitness team to maintain high professional standards and support business objectives.

Level 3 Diploma in Personal Training

Level 2 Certificate in Gym Instructing