Matthew Swinnerton

Creative, passionate and dynamic Content Creator/Social Media Executive with four years of experience producing short and long form content for platforms like TikTok, Facebook, Instagram and YouTube, ensuring exceptional growth and brand reach that is assisted by having a background in acting and performance from UCA Farnham. Currently creating story-led content for KOMI Group and volunteering as a Media Assistant at Marine AFC, I have hands-on experience in fast paced environments working to tight deadlines. I'm searching for a permanent social media role or opportunity to continue developing my skills with a view to starting a fresh career.

Media Assistant at Marine AFC (2026-03 – Present)

As part of the media team, I'm responsible for ensuring our matchday footage meets a high standard suitable for use across a range of social media platforms, particularly YouTube. Once filming is complete covering content before, during and after the final whistle, I use Adobe Premiere Pro to edit the footage into both long and short-form content, ready for distribution across platforms within 24 hours. Since joining the Marine Media team, we've also set clear aims and objectives to support financial growth following the monetisation of the channel.

This includes implementing strategies to keep audiences engaged, using Youtube Studio to monitor the analytics and better understand how viewers respond to our content.

• Monitor the YouTube algorithm and identify opportunities to improve the club's online engagement.
• Create, edit and publish content related to the club across the club's social media platforms.

Actor & Content Creator at KOMI Group (2026-02 – Present)

In my role as an actor and content creator with KOMI, I'm responsible for shooting, producing and monitoring short-form content for social media. This involves performing in exaggerated, engaging scenarios and publishing the final clips across platforms such as Facebook, Snapchat, Instagram and YouTube, with the aim of driving views, clicks, shares and likes that contribute to overall growth and revenue.

• Set up and stage scenes for filming reels, as well as perform in them when required.
• Organise and manage video schedules for publishing content across social media platforms.
• Strategise scenes before filming to ensure we create clips that have catchy hooks that'll demand the 'short' attention span of the viewer

Content Creator at Down The Ground (2022-11 – 2024-04)

Produced short-form football content for social media specifically targeting TikTok, focusing on lesser-known or non-league clubs to create engaging material for football fans. My role involved filming, presenting and editing content, but as the content creator, I was also responsible for developing engaging narratives around each club, using strong opening hooks and storytelling techniques to maintain viewer attention. I used TikTok Studio to analyse performance data, reviewing audience retention and engagement metrics to refine content strategy and improve overall output.

• Monitor the performance of short-form content on TikTok, benchmarking against similar content to identify opportunities for growth and continuous improvement.
• Plan and schedule video uploads to ensure timely and consistent publishing aligned with relevant matches and events.
• Conduct interviews with fans and key figures, and take responsibility for editing and publishing the final content across social media platforms

Higher Executive Officer at Home Office (2021-04 – 2025-12)

Starting as an Administrative Officer working on the EU Settlement Scheme, where I developed strong analytical and decision-making skills by assessing evidence and determining the credibility of applications, ensuring all decisions were justified in line with legal guidelines. I later moved to the Ukraine Refugee Scheme within the allocations team, working collaboratively in a fast-paced environment and communicating regularly with internal and external stakeholders to ensure fair, unbiased and efficient case handling. Returning to the EU Settlement Scheme as an Executive Officer, I specialised in assessing 'reasonable grounds' cases, making informed decisions on late applications.

I was subsequently promoted to Higher Executive Officer, where I managed a team of Executive Officers handling Foreign National Offender cases, demonstrating leadership, organisation and the ability to oversee complex workloads.

• Analyse complex cases and provide clear, evidence-based decisions, ensuring all conclusions are justified and robust enough to withstand legal scrutiny.
• Manage a team handling high-profile cases, providing regular updates and reports to senior stakeholders, including Senior Executives, Grade 7 officials and Parliament.
• Coordinate workloads and maintain effective communication with internal and external stakeholders, consistently working to tight deadlines in a high-pressure environment.

BA Honours in Acting & Performance – University for the Creative Arts, Farnham (2016 – 2019)