Marketing Graduate
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I am an ambitious business graduate with significant practical and academic experience conducting customer research and implementing marketing strategy. I am passionate about understanding decision-making and how it can be used to drive growth.
I have gained a year of experience in the field having done a placement year, during which I engaged in all the stages of the product marketing process. I aided in product development by creating data bases of the company’s product features, conducted competition analysis to identify growth potential and contributed to enhancing digital communications.
A naturally good communicator, I have a track record of working well in teams. My creativity-focused mind and deep knowledge of the media ecosystem makes me the ideal candidate for creating effective marketing campaigns.
Outline: Assisted the Product Manager in charge of the Screwdrivers and Pliers division for five separate brands across Europe, the Middle East and Australia.
-Assist with marketing plans and liaising with market teams from each regions to personalise launches to their market.
-Conducting market research and consumer analysis to identify market gaps and plan out future product launches
-Collaborating with the engineering team to create launch presentations on Microsoft Powerpoint for our B2B partners
-Reviewing packaging materials and managing samples, ensuring we limit our carbon footprint
-Utilising complex systems (SAP) to manage our product data
-Creating a data base on Microsoft Excel of screwdriver features, optimising our delivery for every market
-Helping secure a deal with Costco and Leroy Merlin to sell our product ranges through my product launch presentations
-Being involved in a project aimed at reshaping the company’s approach to e-commerceOutline: Assisted the Product Manager in charge of the Screwdrivers and Pliers division for five separate brands across Europe, the Middle East and Australia.
Key Responsibilities: -Assist with marketing plans and liaising with market teams from each regions to personalise launches to their market. -Conducting market research and consumer analysis to identify market gaps and plan out future product launches -Collaborating with the engineering team to create launch presentations on Microsoft Powerpoint for our B2B partners -Reviewing packaging materials and managing samples, ensuring we limit our carbon footprint -Utilising complex systems (SAP) to manage our product data Key Achievements: -Creating a data base on Microsoft Excel of screwdriver features, optimising our delivery for every market -Helping secure a deal with Costco and Leroy Merlin to sell our product ranges through my product launch presentations -Being involved in a project aimed at reshaping the company’s approach to e-commerce
Skills: Microsoft Word · E-Commerce · Product Design · Sustainable Packaging Design · Packaging Design · Product Optimisation · Range Management · Merchandise Planning · Product Marketing · Time Management · Teamwork · Operating Systems · Project Management · Communication · Microsoft Excel · Microsoft PowerPoint
BSc with Honours in Business and Management with Industrial Experience.
Relevant Modules: Marketing Management and Strategy; Strategic Digital Marketing Practice; Consumer Behaviour; Consumer Research; Media, AI and the Metaverse.
