Mel Cross

As an experienced marketing executive, I am well-versed in many aspects of promotion and customer retention, having worked closely with the same small group of companies for the last few years, improving data use, customer experience and targeted campaigning. In my current position I have been required to work autonomously, assisting and supporting businesses and marketing teams in all aspects of their marketing strategies and with ad-hoc duties comprising of various marketing and administrative activities. This has ranged from managing website rebuilds to bookkeeping, event planning and dealing with customer complaints.

In addition, my studies have also provided me with opportunities to hone my skills in data analysis, report writing, research and using software. I have worked on both qualitative and quantitative studies.

Freelance Marketing and Admin at Mel Cross Marketing (2016 – Present)

• Copywriting
• Editing
• Ad hoc marketing activities
• Customer service follow-ups
• CRM management/Data analysis
• Campaign management/assistance
• Customer service and complaints management
• Ad hoc administrative activities
• Bookkeeping
• Booking media events and general marketing
• Redesigning and updating website
• Copywriting and Press Release
• Contractor management/Cinema advert coordination
• Social media management
• Invoicing and budgeting

Marketing Assistant at Hawkins Motor Group (2014 – 2016)

• Booking media events and general marketing
• Redesigning and updating website
• Copywriting and Press Release
• Contractor management/Cinema advert coordination
• Social media management
• Invoicing and budgeting
• CRM management and data cleansing
• Customer relations and complaints

Agent at Angel FS (2009 – 2014)

• Processing orders/data entry
• Charity donation processing

FdA in Graphic and Communication Design – University of Plymouth (2008)

BA (Hons) in English Literature – The Open University (2014)

BSc (Hons) in Psychology – The Open University (2024)