Alan Tyldesley

16 years experience in all aspects of marketing, brand strategy and advertising. Strategic and creative thinker who is able to roll their hands up and get things done. Areas of expertise:

• Brand and Marketing Strategy: Develop and execute comprehensive brand and marketing strategies to drive brand awareness and revenue growth.
• Social Media Management: Oversee all social media channels, creating engaging content, and implementing strategies to increase brand presence and engagement.
• Content Marketing: Develop and manage content marketing plans to support brand storytelling and engage target audiences.
• Website Design and Build: Collaborate with web developers to create and maintain a user-friendly and visually appealing website.
• SEM (Search Engine Marketing): Implement and optimize SEM campaigns to drive website traffic and conversions.
• Influencer and Creator Partnerships: Identify and collaborate with influencers and content creators to amplify brand messaging.
• Content Production and Shoots: Manage the production of high-quality marketing content, including photos and videos.
• Email Marketing: Plan and execute email marketing campaigns to nurture leads and retain customers.
• OOH (Out of Home) Advertising: Develop and implement OOH advertising strategies to reach a broader audience.
• Media Strategy and Planning: Create and manage media plans, ensuring alignment with brand objectives and budgetary constraints.
• Budgetary Management: Responsible for overseeing marketing budgets, optimizing spend, and ensuring ROI.
• Team Management: Lead and mentor a team of marketing professionals, providing guidance and support.
• Presentations: Prepare and deliver persuasive presentations to internal stakeholders and clients.
• Creative Strategy: Drive creative direction and ideation for marketing campaigns.
• Copywriting: Craft compelling and on-brand copy for various marketing materials.
• Hands-On Approach: Be actively involved in day-to-day marketing operations and tasks.

A brand storyteller and marketing with 16 years experience who brings transformational marketing strategy and campaigns to both young and old brands in luxury, technology and sustainability, by:

Cutting through the complexity to get to the heart of the matter

Combining objective thinking with a quest for the numbers

Bringing a collaborative leadership style to galvanise the organisation and tell a clear consumer story A unique mix of bravery and agility mastered in start-ups and tech businesses, combined with the rigor of global corporate giants. Skilled at translating customer and data insights into omni-channel strategies in both e-commerce and retail businesses alike, with experience in leading and motivating global, regional, and local teams.

Psychology Degree from University of Warwick

Digital Marketing Analytics

CIM