Michael Amatt

I’m a personable and commercially minded professional with over a decade of experience driving revenue, building strong relationships and supporting strategic growth across the creative, events and luxury sectors. I have a passion for storytelling, presentation and brand value — and translate that into meaningful connections, repeat business and measurable commercial outcomes.

My background in business development, client management and high-value partnerships aligns closely with BBG’s ambition to increase fundraised income, cultivate supporters and deliver long-term sustainability for this beautiful heritage sitII’m a personable and commercially minded professional with over a decade of experience driving revenue, building strong relationships and supporting strategic growth across the creative, events and luxury sectors. I have a passion for storytelling, presentation and brand value — and translate that into meaningful connections, repeat business and measurable commercial outcomes.

Solutions2

Business Development

• Leading on business development and client acquisition.
• Building long-term relationships with clients across the creative, retail, and events sectors, helping them deliver bespoke exhibition environments that reflect their brand.
• Working with design and production teams to turn creative visions into visually striking, high-quality displays.
• Growing our client pipeline through proactive outreach and repeat business through consistent, relationship-driven service.

Business Development

• Spearheaded new business development for the UK’s largest graphics provider, servicing clients in luxury retail, experiential marketing, and events.
• Personally managed £350k of annual accounts exceeding targets by 29%,
• Collaborated with design and production teams to pitch and deliver impactful visual campaigns.

General Manager

• Secured the planning permission and license for a brand new state of the art music venue in East London launching in 2026.
• Built and leveraged relationships to secure brand partnerships and promoter bookings across the companies existing venue and festivals portfolio.
• Generated event sales through agency connections and strategic outreach.

Commercial Director

• Lead sales and revenue growth across four major venues in London and Manchester, exceeding targets by 52% to generate £650k EBITDA.
• Optimized business processes to support commercial functions, ensuring client the highest organisational standards while managing complex financial forecasts and budgets.
• Project managed high-profile event campaigns, private events, and the marketing launch of a new 1k capacity venue in Manchester.

Partnerships Lead

• Sourced brand partners for strategic event activations, campaigns and sponsorships for a wide range of brands.
• Lead campaign ideation and pitch creation across all key projects.
• Worked alongside creative and production teams in order to deliver unique and inspiring proposals.

Brand Partnerships

• Lead on procurement, conception and delivery of data-informed experiential campaigns, across a wide range of categories, to the value of + £1,500,000.
• Managed all aspects of projects to design and deliver campaigns against client KPI’s.
• Developed concepts, marketing and reporting to ensure dynamic, effective campaigns and optimal ROI for global recognised brand clients.
• Set excellent standards of client management and communication between cross-functional teams.

BA (Hons) Business & Marketing