Simon McMahon

Senior marketing leader with 25+ years' experience, including 15+ at senior leadership level, building B2B and B2C brands and marketing functions across UK, European and US markets. Experienced in making marketing commercially effective by connecting market and customer insight, positioning, proposition, GTM, demand generation, sales enablement and measurement to leads, pipeline and revenue. Comfortable setting direction and leading plans, while staying close to the detail and supporting execution where needed.

Group Marketing Director at Bull Cygnus Group (2025-11 – 2026-07)

Appointed to build and lead the group marketing function across two brands. During this period, the business entered a product and sales recovery phase, significantly reducing marketing capacity and investment.

• Built the group marketing strategy, operating model and measurement framework
• Sharpened ICPs, positioning, propositions and growth priorities
• Introduced demand generation, attribution, sales enablement and ABM
• Aligned marketing with Sales, account growth and customer needs
• Results: £814k marketing-attributed order value, Jan–Apr 2026 | 685% increase in Q1 marketing leads

Acting Group Marketing Director at EP Group (2024-10 – 2025-10)

Appointed to create the group's first in-house marketing function.

• Built and implemented the group marketing strategy across multiple divisions
• Defined target audiences, positioning and propositions across key offers
• Introduced demand generation, ABM, sales enablement and lead reporting
• Led integrated UK and European campaigns across digital, events and key accounts
• Results: 400+ leads and 2,000%+ ROI from RePapaPac | 106% increase in web traffic | 40% YoY inbound lead growth | Major retail account wins

Marketing Director at Playfair Marketing (2020-10 – 2024-09)

Scaled a two-person startup into a seven-person agency, leading strategy, operations and client delivery.

• Led integrated brand, digital, content and growth campaigns
• Supported product launches, ecommerce and international expansion
• Ran national safety campaigns reaching millions annually
• Results: Helped scale LifeSafe Technologies from £6k to £6m revenue | Supported US launch and IPO | Took StaySafe 5-in-1 Fire Extinguisher from launch to bestseller within six months

Marketing Manager at Metpro (2020-07 – 2020-10)

Created the first digital strategy, introducing ecommerce, CRM and content within three months

Head of Creative at EP Group (2017-10 – 2020-07)

Led packaging innovation, NPD and commercial creative development. Supported wider marketing activity in the absence of a dedicated function.

• Delivered sustainability-led NPD for M&S, Greggs, Carrefour and Starbucks
• Won multiple industry awards for design, marketing and innovation

Creative Director at FireAngel Safety Technology (2010-12 – 2017-10)

Part of the leadership team that scaled revenue from £3.2m to £60m.

• Delivered Project SHOUT, increasing carbon monoxide alarm sales 75–80%
• Led brand, portfolio and retail marketing across UK and European markets
• Supported major range reviews with Tesco and B&Q
• Built and led an eight-person creative function, supporting international activity and IPO readiness

Graphic & Packaging Manager at FireAngel Safety Technology (2006 – 2010)

Graphic & Packaging Designer at ASSA ABLOY UK (2005 – 2006)

Founder & Design Director at SP Web Design (2003 – 2006)

Graphic Designer at Allen Martin Conservation (1999 – 2005)

HND in Graphic Design – Dudley College

BTEC in Graphic Design – Stourbridge College

A-Level in Media Studies – Halesowen College