Chief Marketing Officer
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GoSolo In the first 12 months of start-up, acquired 12,000 UK and International Business accounts at a CPA £55 via digital marketing.ie SEO, Google Ads, Linkedin, Affiliate marketing etc. and regional proposition development.
Launched new P2P product including design and approval from FCA, built the customer journey and automated communication master plan leading to £5million invested in first month. Launched mini bond on Dublin stock exchange to provide operating capital of £2millions.
Developed and launch prepaid multi-currency card to UK customers, generated 150k customers at a CPA of £10.
Increased consumer worldwide sales by 9% by developing and implementing a global integrated E commerce strategy.
Built a business strategy which led to £85k gross profit in the first month of launch.
Developed and delivered a strategy which produced 320,000 sub- prime credit cards in 24 months.
Lead the team that integrated 1.2 million card holders from the Marbles (HFC) and John Lewis card portfolios into SAV.
Increased out standings from £600million to 1.8billion in three years.
Created marketing campaigns that increased average daily applications from 1,300 to 3,700.
Developed cross selling strategy which produced £14 million of gross profit from insurance sales.
Implemented a total online/paperless/cheque less strategy adding £12 million to the bottom line.
Directed the build and launched the Boots credit card integrated with the Boots reward programme via the first credit card activated chip.
Increased account acquisition by 8% through a strategy of partnerships throughout Europe including Accor, Roma and Latvia Football clubs etc. and the launch of the Blue Card the first Amex credit card.
Launched new rewards programme for airlines which increased spend by 28%.
Delivered a comprehensive marketing strategy which delivered £620 million in out standings in one year.
Acquired 4% UK market share from zero in 2 years. Launched MBNA Ireland and Spain.
▪ Market Intelligence ▪ Relationship Building and Marketing Management ▪ Matrix Team Building and Leadership
▪ Strategic Approach ▪ Superior Commercial Skills▪ Outsource management (SEO, PPC etc.) ▪ Profitability Targets
▪ New Business Outreach and Expansion ▪ Full marketing mix including brand marketing, demand generation, comms, product and proposition design ▪ Internal and external Communication ▪ GTM Strategies▪ Agency Management ▪ P&L ▪ Excellent Digital Transformation/Execution and innovation Skills ▪ Online and Offline(includind Direct Mail) volume acquisition and CRM ▪
BSc Econ Hons. IDDM.
