Michael Makinde

I'm a creative problem solver with 15 years of experience in IT and marketing, coupled with a strong passion for the digital space. Over the past 8 years, I've worked independently with creatives worldwide, assisting them in expanding their audiences, refining their brands, and maximizing their earnings.

My diverse background includes leading tech-based startup ventures, where I've honed essential skills like leadership, organization, planning, research, networking, sales, and digital marketing. These skills have been cultivated through hands-on experiences and are pivotal to my professional journey.

GRNDX, Director (July 2018 – Present)

Agency that educates music creators about web 3 and paid/organic marketing strategies in order to attract, grow and monetize their music careers.

• Educated 100+ music creators globally on result driven marketing strategies
• Planned, outlined curriculums and delivered learning material for music creators
• Created, managed and rolled out GRNDX social media presence online
• Onboarded and built relationships with key players within the music industry
• Executed ad campaign strategies for established music creators to reach desired music goals (streams, awareness, social growth)
• Built social media channels across all platforms from 0 to 16,500 audience
• Networked with emerging and established European music creators across genres
• Onboarded music creators into web3 space whilst simplifying blockchain tech
• Utilised multiple online software rolodexes to carry out music marketing solutions
• Designed all social and web branding material to aid grndx visual appeal
• Identified emerging artists and consulted artists on website, brand,SEO,email

TiTo, Director (July 2014 – June 2018)

Founder of Talent in, Talent Out a Tech start-up business that focuses on student employment turning their skillsets in to paid work.

• Researched employment industry market for students 
• Networked with freelancers, students and startup businesses 
• Secured 300 students on first 3 weeks of App store launch
• Platform was used by students across 21 UK Universities
• Supported by top universities (West London, Sussex Uni & SOAS Uni)
• Sponsored by Fixers UK and Runners up in 02 Think Big Digital Awards 

FILFUK, Director (July 2016 – April 2018)

Director of Fashion I live For UK, a e-commerce marketplace and multimedia platform that showcased artists stories and work globally whilst selling their unique merchandise online. 

Responsibilities: 

• Researched Art landscape and collated network of global Artists
• Onboarded 300+ Multidisciplined artists into filfuk
• Converted 20+ Artists globally to partner with filfuk
• Launched and rolled out multiple successful Artist influencer campaigns
• Managed Artist accounts Inc. website and social media campaigns
• Planned and launched e commerce website used to onboard Artists
• Planned, Created and sold own brand and multiple Artist merchandise
• Built and Managed social media channels across all platforms from 0 to 10k audience

Lloyds Bank, IT Analyst (July 2015 – July 2016)

Desktop Transformation Programme – Win XP to Win 7 migration project for all Lloyds bank branches.

Responsibilities: 

• Migrated 30,000+ Lloyd’s users from window XP to windows 7 
• Validated 4000+ applications assessed for compatibility with windows 
• Updated Business Engagement Manger and Business Champion 
• Meet Deadlines set monthly for user migration period T-10 till T-5

SKILLS

• Acquisition: Identifying, Onboarding, Networking and Nurturing music stars
• Persuasive Sales: articulate the benefits of the product or services solution 
• Working within diverse teams to achieve a common goals of music career success
• Artist manager and consultant on developing strategies that put the artists value first
• Established discord music distributor and contributor within music channels
• Proficient with On Chain activities / bridging/ minting / smart contract deploying 
• DMI Certified Digital Marketing Professional Certification (July, 2019)
• Video/Graphics Editing Proficient: Photoshop, Adobe Suite, Final Cut Pro, Canva, CapCut
• Paid Advertising (Facebook, Instagram, YouTube & TikTok)
• Music Web3 NFT proficient: Owner and contributor in the Web 3.0 space
• Microsoft Office Specialist (MOS suite) Certification

Loughborough University (September 2010 – July 2014)

BSc Computer Science Undergraduate

Lower Division: 2nd Class Honours

Programming Languages learnt: JavaScript, PHP, HTML, CSS, C#, C++,

City and Islington College (September 2008 – June 2010)

I.T. Practitioner Software Development

BTEC National Diploma Level 3

Triple Distinction (DDD)

Homerton College of Technology Secondary (September 2002 – June 2007)

8 GCSE’S A* - C Including: Math’s & English