Yazmin Aaliyah

Currently an SDR at Gain with a background spanning B2B sales, content creation and brand-side influencer marketing. As a UGC creator, generated £12,142 in TikTok Shop GMV across 40+ brands in under 14 months. Previously managed influencer outreach, PR gifting and social media strategy at Jurelma Cosmetics. BA in Marketing Management.

Sales Development Representative at Gain (2025-07 – Present)

B2B SaaS outbound sales role focused on account mapping, ICP identification, and value-led prospecting

• Maps accounts and identifies the right ICP before outreach - leading to more relevant conversations and 20+ meetings booked per month
• Averages 40 calls and 40 emails daily, using value-led messaging to influence decision-makers and secure meetings
• Consistently exceeded targets by 5–10% since starting the role, managing full pipeline activity via HubSpot CRM

UGC Creator & Brand Partnerships at Freelance (2019-01 – Present)

Content creation and affiliate marketing across TikTok Shop, Instagram Reels and YouTube Shorts for 40+ brands

• Generated £12,142 GMV and 783 units sold via TikTok Shop across 40+ beauty, makeup, hair, fitness and wellness brands in under 14 months
• Brands include L'Oréal, Boots, NYX, Garnier, Tangle Teezer, Halara and Curve Case
• Halara campaign hit 14.49% CTR in January 2026 (up from 8.3% in October) - TikTok Shop industry average is 1–3%
• Handles full delivery - scripting, filming, editing and reporting - across TikTok, Instagram Reels and YouTube Shorts
• 55K+ organic followers · TikTok 4.02% engagement · Instagram 3.27%

Social Media Marketing Manager at Jurelma Cosmetics (2022-06 – 2023-11)

Beauty brand influencer marketing, PR gifting coordination, and social media strategy management

• Grew brand Instagram and TikTok from 0 to 1,000+ followers within the first year of relaunch, creating content for the brand directly alongside managing the wider creator programme
• Reached out to 60+ creators per month - contacting 1,000+ influencers over the year - resulting in 18 producing dedicated UGC content and additional product acknowledgements via Instagram Stories
• Managed end-to-end creator relationships across 25 small and mid-tier creators - sourcing, briefing, PR gifting and campaign delivery
• Tracked social metrics and reported on performance to inform ongoing content and outreach strategy

BA (Hons) in Marketing Management – De Montfort University, Leicester (2013-09 – 2016-06)