Michela

Business Development professional with 6+ years of experience driving revenue growth for AI, cloud, and enterprise technology solutions across EMEA. Proven track record of selling AI-powered products to technical and executive buyers — from CTOs and ML engineers to C-suite decision-makers — and building pipeline from scratch in fast-moving, high-growth environments. Deep familiarity with the AI startup and SaaS ecosystem, generative AI applications, and go-to-market strategy.

Holds a BSc in Biomedical Science and has successfully sold AI transformation solutions into healthcare, enterprise, and SME markets. Helped clients implement AI tools to automate workflows including CRM, lead generation, and operational processes.

Account Manager – Channel & Ecosystem Sales - Zebra Technologies - London, UK

(2026-01)

• Manage enterprise accounts across channel partners and strategic clients, driving revenue through full-cycle commercial conversations and multi-year contract management.
• Build and execute account plans, identify whitespace, and lead upsell campaigns across a portfolio of technology-focused enterprise accounts.
• Negotiate pricing and contract terms across complex, multi-stakeholder opportunities involving technical and commercial decision-makers.
• Maintain Salesforce pipeline discipline — forecasting accuracy, opportunity tracking, and performance reporting to senior leadership.

Strategic Growth Associate – Health & Technology - Prodapt - London, UK

(2024-11 - 2025-12)

• Drove full-cycle business development for AI-powered products across the UK and broader European markets — selling large language model applications, AI automation tools, and digital transformation solutions to enterprise and mid-market clients.
• Delivered consultative demos and customised proposals to CTOs, technical leads, clinical decision-makers and C-suite executives — translating complex AI capabilities into clear business outcomes and ROI.
• Built and executed multi-channel outbound GTM campaigns from scratch using LinkedIn Sales Navigator, HubSpot, and Apollo — generating high-quality pipeline across AI-native and enterprise accounts at scale.
• Developed relationships across the AI and HealthTech startup ecosystem in the UK and EMEA, attending industry events and building referral networks to generate inbound pipeline alongside outbound activity.
• Gathered and fed back customer insights and market feedback to product and technical teams to inform roadmap decisions and localisation priorities for the European market.

Strategic Growth Associate - Tide Bank - London, UK

(2022-01 - 2024-01)

• Drove full-cycle SME acquisition and account growth, achieving 130% of annual targets through structured outbound, strong qualifying, and relationship-led closing.
• Contributed to go-to-market redesign, shifting acquisition strategy toward digital and community-led growth channels and directly increasing pipeline quality and conversion.
• Improved onboarding efficiency by 20% through CRM analysis and process iteration, reducing time-to-live for new accounts.

Independent Consultant – Sales & GTM - Contractor - London, UK

(2020-01)

• Delivered go-to-market strategy and full sales cycle execution for AI, SaaS, and HealthTech clients as a fractional consultant — owning pipeline generation, demos, and close.
• Helped clients identify and implement AI tools to automate their workflows — covering CRM automation, lead generation, client communication, and reporting — reducing manual overhead and increasing team efficiency.
• Designed outbound automation sequences that reduced client onboarding friction by 25%.

BSc - Biomedical Science - London South Bank University (2024)