Michelle Gosling
UK Veterinary Sales Manager
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About
Dedicated and enthusiastic Field Sales Professional with over 30 years of equestrian experience looking after customers, their horses or equestrian needs, building long-term relationships across the veterinary and specialist animal health sectors. Known for an infectious personality and an exceptionally strong work ethic, with a proven ability to listen to what clients need and explain the real, practical benefits of services and products. A highly organized territory owner who loves, managing a busy diary, and working closely with internal teams.
Excited to bring a lifelong passion for the equine industries and face-to-face client care.
Experience
UK Veterinary Sales Manager - Equine America – Vet Range
(2026-03)
- Customer Care: Look after and growing relationships with veterinary practices, hospitals, and independent vets across the territory.
- Product Discussions: Host educational breakfast and lunch sessions for vet teams to talk through ingredients and product benefits.
- Event Networking: Represent the company at major industry events like BEVA (British Equine Veterinary Association) training days to meet new contacts and build trust.
- Team Collaboration: Partner closely with our internal nutritionist and vet to learn technical details and coordinate on complex cases. Respect and nurture internal support members.
- Reliable Follow-Up: Send clear, straightforward emails after every visit with product comparisons, simple pricing, and helpful data.
Educational Consultant - Hodder Education/Hachette Learning
(2023-03 - 2026-03)
- Territory Growth: Managed a large regional patch of secondary schools and colleges, consistently hitting targets through friendly customer care.
- Introducing Products: Introduced new resources to existing accounts and supported teaching teams through ongoing training and contact.
- Confident Presenting: Delivered clear, relaxed face-to-face and virtual presentations to senior stakeholders and staff groups.
Business Owner & Consultant - MSL Equine (Saddle Fitting, Sales & Rehabilitation)
(2015 - 2023-03)
- Business Growth: Built a highly successful independent equine business entirely through word-of-mouth recommendations and referrals.
- Industry Credibility: Worked hand-in-hand with local vets, physios, and chiropractors to deliver holistic welfare and performance plans. Making education part of my sale.
- Everyday Operations: Handled all aspects of running the business, from diary planning and ordering stock to straightforward pricing and invoicing.
Account Manager - Yellow Pages
(2007 - 2009)
- Account Support: Looked after an established group of business customers while staying proactive about finding new local clients.
Area Account Representative - Hill’s Science Plan (Colgate-Palmolive)
(2003 - 2007)
- Territory Management: Looked after a large field territory supplying premium pet nutrition to vets, independent stores, and garden centres.
- Staff Training: Delivered friendly, practical product and nutrition training to client teams to help them support their own customers.
- Daily Administration: Managed customer quotes, look-after orders, kept pricing fair, and hit local territory growth targets.
Sales Representative - Pedigree Wholesale
(2001 - 2003)
- Building Connections: Found and opened new retail accounts by building great rapport with independent shop owners.
Education
Accredited Coach – BHS (British Horse Society) Stages - Brooksby Agricultural College
Qualified Saddle Fitter - Society of Master Saddlers
Qualified Equine Ergonomist - Saddlefit4Life, Germany
Specialist Equine Straightness Training - Centre for ARR, Germany
Equine Myofascial Release Therapy - Writtle University College
