Millie Mclay

Social Media, Influencer and Creator Marketing Specialist with 4+ years' experience building and scaling creator-led communities across TikTok, Instagram and YouTube. Founder of a social platform reaching over 1.9 million followers and subscribers, with extensive experience developing content strategies, managing brand partnerships, delivering influencer campaigns and driving audience engagement at scale. Skilled in translating consumer insights, into commercial results.

Influencer & Content Creator Millie Mclay / 2021

• Built and scaled a social media audience of over 1.9 million across TikTok, Instagram and YouTube through creator-led content, trend forecasting and audience insight.
• Developed and executed content strategies across multiple platforms, consistently driving audience growth, engagement and brand visibility.
• Managed end-to-end influencer and creator partnerships with leading consumer brands, from briefing and content creation through to campaign delivery and reporting.
• Created social-first content aligned with platform trends, cultural moments and audience behaviours to maximise reach and engagement.
• Worked closely with brands, agencies and marketing teams to deliver integrated campaigns supporting awareness, engagement and conversion objectives.
• Analysed performance metrics and audience data to optimise content strategy and improve campaign effectiveness.
• Built long-term relationships with brand partners, talent managers and agency stakeholders across fashion, beauty, lifestyle and travel sectors.
• Produced and presented on-camera content while maintaining a strong personal brand and highly engaged online community.

Bachelor's Degree in Biological Sciences – University of Sussex (2016 – 2020)

A level in Biology, Economics, Chemistry – Surbiton High School (2014 – 2016)