Monika Ashley

Global Sales Enablement and Revenue Operations leader with 10+ years of experience in payments and financial services, driving sustainable revenue growth through standardized sales frameworks, performance management, and data-driven decision-making within complex, matrix organizations. Proven track record of designing and operating global sales governance models, incentive frameworks, pipeline and forecasting disciplines, and investment prioritization methodologies. Deep expertise partnering with Sales, Finance, Marketing, Technology, and Operations to unlock growth across regions, business lines, and partner ecosystems.

Senior Network Development Executive (Sales Enablement & Commercial Performance) - WESTERN UNION - UK & Ireland

(2016-09)

Own commercial performance enablement across UK & Ireland, supporting revenue growth through standardized planning, governance, and execution frameworks.

• Lead P&L accountability, budget allocation, and investment optimization, ensuring spend aligns to strategic priorities and delivers measurable ROI.
• Design and manage sales performance scorecards, KPI dashboards, and forecasting models to improve pipeline visibility and execution discipline.
• Oversee deal governance and contract negotiations, acting as a centralized point of control for high-value partnerships and contractual investment decisions.
• Drive post-sale activation tracking, ensuring implementation milestones are met and revenue is fully realized.
• Partner closely with Finance to prioritize investments, track performance vs KPIs, and reallocate funding based on commercial impact.
• Champion CRM data quality and governance, ensuring adherence to standards, reporting accuracy, and adoption through training and quality assurance.
• Lead cross-functional initiatives with Sales, Marketing, Technology, Operations, and Compliance to deliver scalable growth initiatives.

Country Manager - DOLLAR FINANCIAL CORPORATION (THE MONEY SHOP) - Poland

(2010-08 - 2014-10)

Launched and scaled operations from market entry to 50 retail branches, establishing governance, sales processes, and performance management frameworks.

• Set sales targets, financial plans, and operational KPIs, reporting performance to Board and senior leadership.
• Designed sales reporting and analytics to support decision-making and investment prioritization.
• Led and developed multi-site leadership teams, embedding a performance-driven culture.
• Represented the organization externally with regulators, partners, and industry stakeholders.

Area Manager / Store Manager - DOLLAR FINANCIAL CORPORATION (THE MONEY SHOP) - UK

(2008-04 - 2010-08)

Managed multi-site retail operations, driving sales performance and customer experience.

• Implemented local sales incentives, coaching programs, and performance improvement plans.
• Led recruitment, training, and talent development initiatives.

Deputy Store Manager - LIDL - UK

(2006-06 - 2008-03)

Supervised large operational teams, managing workforce planning, payroll, and compliance.

• Delivered operational excellence and customer service improvements.

International Business - University of Gdańsk

Accounting - School of Economics

Qualification - Bookkeeping & Accounting - Pitman