Muhammad Ali Khan

Director Business Development at Elate Critical Care Pvt. Ltd. (2012-09 – Present)

Lead business development, marketing strategy and corporate growth agenda for a fast-growing healthcare organization focused on critical care and medical equipment solutions from Germany and Europe.
Develop and implement annual, 5-year and 10-year strategic roadmaps, including execution tracking, progress reviews and adjustment of plans against business priorities.
Drive portfolio expansion and propose new product initiatives to strengthen market positioning and increase revenue opportunities.
Prepare structured and ad hoc reports for senior stakeholders and the Board of Directors, enabling transparent decision-making and governance.
Manage annual marketing budgets, monthly marketing reporting, budget flow and liquidity planning, including ROI analysis for campaigns and initiatives.
Lead multi-million-PKR business development projects with clear governance, defined roles and responsibilities, activity timelines and board-level progress updates.
Manage KOL development and institutional business processes, including tendering and single-source opportunities, with close collaboration aimed at securing high business share and opening new opportunities.
Develop policies and commercial processes, obtain board approvals and coordinate with sales teams to ensure compliant execution of marketing and business development plans.

Head of Marketing / Business Unit Head at Saffron Pharmaceuticals (2011-03 – 2012-06)

Led marketing, business unit planning and brand growth for a national pharmaceutical organization, aligning business objectives with brand strategy, budget planning and field execution.
Achieved PKR 990 million business performance with 34% growth through structured marketing leadership, portfolio focus and sales-team coordination.
Managed launches of six brands in a single year, including Hivate NS, Lampro, Esofil, Provate Lotion, Sofac M and Droplet D, generating more than PKR 60 million in additional revenue.
Built and executed high-return promotional campaigns with disciplined planning, performance tracking, stakeholder engagement and commercial follow-up.

Group Product Manager at Hilton Pharma (2010-01 – 2011-01)

Managed a key pharmaceutical product portfolio for one of Pakistan's leading national pharmaceutical companies, with accountability for brand strategy, growth plans and market execution.
Delivered 23% growth for Myteka in the montelukast market, outperforming a major competitor brand growth benchmark of 11% and surpassing 150+ competing brands on prescription index and volume.
Revived Cravit, a low-growth levofloxacin brand, from approximately 1% growth to 18% growth within one year through targeted promotional strategy and pulmonologist engagement.
Conducted comprehensive brand and business analysis, market research, competitive assessment, KOL engagement planning and salesforce alignment for portfolio growth.

Assistant Brand Manager at MSD - Merck Sharp & Dohme / Merck & Co. US MNC (2000-04 – 2009-12)

Built a strong commercial foundation across sales, field management, regional leadership and brand management, earning five promotions within eight years at a leading US multinational pharmaceutical company.
Launched Merck's GARDASIL vaccine in Pakistan, contributing PKR 10 million sales within three quarters and supporting launch execution through market development and clinician engagement.
Prepared a 3-year marketing plan and conducted pre-launch market research with 50 pediatricians, gynecologists and physicians to understand buying processes and needs for GARDASIL.
Designed and implemented an anti-copy rebuttal strategy to protect Singulair market share against more than 150 competing copies.
Managed corporate and brand image-building events, including clinician engagement across Karachi and Hyderabad, generating measurable monthly sales uplift and improved brand visibility.
Organized respiratory, urology and university symposium activities with leading clinicians and institutions, strengthening KOL relationships, corporate image and product positioning.

Sales Promotion Officer at J-Valour International (1996-01 – 1998-12)

Started commercial career in field sales promotion, customer engagement and territory execution, building the foundation for later pharmaceutical sales, marketing and leadership roles.

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