Mustapha Ait Ali

Quota-carrying B2B SaaS seller with eight years of full-cycle new business across UK&I and EMEA. Built three greenfield territories from zero as first or sole commercial hire, closing UK enterprise logos including American Express and Tesco. Delivered 280% of FY20 quota at talent.io and €640K of net-new revenue as Epicor's first France hire.

Cybersecurity sales into CISO-owned budgets, and a proven partner motion that added €260K of partner-sourced ARR inside a first year. Comfortable in long, multi-stakeholder procurement cycles.

Regional Sales Director at Senttr (2026-04 – Present)

Own the full-cycle new-business motion for an early-stage AI workflow-automation platform: ICP definition, outbound engine, technical discovery with operations and IT, and commercial negotiation. Sell a low-implementation deployment model into enterprise buyers against consultancy-heavy incumbents.

Senior Business Development Manager at Senior Business Development Manager (Contract) — Independent (2023-09 – Present)

Full-cycle commercial ownership as first or founding commercial hire for SaaS, cybersecurity, robotics and AI companies entering the UK, EU and the GCC.

Business Development Manager at Icosium Technologies / RoboX (2023-09 – 2026-03)

Robotics-as-a-Service

• Closed a $280K contract with W Hotel Doha, navigating multi-stakeholder procurement, technical validation and safety sign-offs.
• Won Paris Saint-Germain as flagship reference ($84K GMV in 50 days), opening the sports vertical and an eight-location expansion path; added Museum of the Future and F1 race-week retail.
• Advanced a ~$165M annual GMV pipeline to demo and negotiation with global brands including Adidas, Manchester City and Fanatics.
• Converted delivery from $250K+ client capex to recurring revenue-share subscriptions, and scaled a partner channel with Smartech — KaDeWe Berlin launched in under two months as a repeatable multi-site playbook.

Account Executive at Pistachio (2025-07 – 2025-12)

Cybersecurity: phishing simulation. Ran full-cycle new business into CISO and security-awareness budgets across francophone Europe: outbound, discovery, security and procurement review, and close.

• Short tenure by market circumstance — platform vendors began bundling equivalent phishing-simulation capability free alongside broader security tooling, compressing the standalone category.

Territory Manager, CPQ at Epicor (2022-08 – 2023-09)

French markets (SaaS, quota-carrying). First dedicated France hire and sole quota carrier. Built the territory from zero through ICP mapping, localised collateral and outbound, generating €640K of new revenue in FY23.

• Recruited and enabled three solution partners, adding €260K of partner-sourced ARR within the first year.
• Ran full-cycle enterprise sales into manufacturers: discovery, solution demo with SE, ROI business case and procurement.

Account Executive, previously BDR at talent.io (2019-01 – 2022-06)

HR Tech (SaaS, quota-carrying). Promoted to full-cycle AE in four months after ranking #1 in outbound activity; achieved 280% of FY20 quota (90% FY19 & 130% FY21).

• Closed American Express and Tesco, selling to CTO and HR personas at £25K average ARR.
• Built a partner referral engine that drove 25% of FY22 new business, and wrote the team playbook used to onboard subsequent AE hires.
• Launched a new SaaS offering into key accounts and scaled it company-wide through COVID-19, driving UK market adoption.

Founder at Argana Moroccan Cuisine (2016-05 – 2018-10)

Built virtual restaurant, catering and wholesale brands from zero: owned sales, digital marketing, B2B channel and third-party delivery partnerships.

• Designed and ran a production kitchen to top compliance standards; recognised through the "Innovating for Growth" programme.

BSc in Econometrics and Quantitative Economics – Université de Montpellier