Najwa El Imrani

Results-driven luxury retail professional with extensive experience in premium fashion, customer service, and team leadership. Currently working within the fashion retail sector, with a proven ability to deliver exceptional customer experiences, exceed sales targets, and build long-term client relationships. Passionate about luxury brands, styling, and providing a personalised shopping journey that reflects the highest standards of service and brand excellence.

Fluent in English, Spanish, and Arabic

Sales & Assistant Manager - Guess UK Limited - London

(2023-01)

• Deliver exceptional customer service within a premium fashion retail environment.
• Build strong relationships with customers, ensuring repeat business and customer loyalty.
• Consistently support sales targets and KPI achievement through personalised selling techniques.
• Assist customers with styling advice and product recommendations.
• Maintain high visual merchandising standards in line with brand expectations.
• Support stock management, replenishment, and inventory accuracy.
• Train and coach team members on customer service excellence and sales performance.

Assistant Manager - Drunch Restaurant - London

(2022-01 - 2023-12)

• Delivered high-end customer experiences in a fast-paced hospitality environment.
• Managed customer relationships and resolved concerns with professionalism.
• Led and motivated teams to maintain exceptional service standards.
• Supported operational performance and revenue growth.

Assistant Manager - Shake Shack - London

(2019-01 - 2022-12)

• Managed daily operations while ensuring outstanding guest satisfaction.
• Developed strong communication and customer engagement skills.
• Supported sales initiatives and team performance improvement.
• Maintained operational excellence and stock control procedures.

Assistant Manager - Pret A Manger - London

(2017-01 - 2019-12)

• Provided excellent customer service and team leadership.
• Supported recruitment, onboarding, and employee development.
• Ensured consistent service quality and operational standards.
• Built strong customer relationships through proactive engagement.

Degree in Business & Management - Business & Management - Barcelona University (2015-01 - 2019-12)