Natalie Post

Senior Marketing & Innovation Manager with 20+ years' experience across global and regional market teams in developed and emerging markets. Combines strong strategic judgement with a proven ability to turn ideas into action, accelerating projects through creative thinking, simplification of complexity, and senior stakeholder alignment. Known for empathetic leadership and developing high performing, collaborative teams.

Passionate about creating consumer-led Marketing and Innovation that drives sustainable growth and long-term commercial impact. Now seeking a Marketing Manager role in GB or Global, leveraging multilingual capability (French, Spanish) and extensive international market expertise.

Innovation Marketing Manager at Diageo (2015-05 – 2025-11)

Delivered end-to-end new product development, spanning strategy definition, concept development, packaging and liquid creation, consumer research and validation, launch asset development through to in-market launch support. Led and motivated cross-functional teams to deliver at pace, influencing stakeholders at all levels of the organisation.

• Led 15 £1M+ innovation projects across six African markets over six years. Category leadership spanning Spirits, Beer, Pre-Mixed Drinks and Non-Alcoholic categories; successfully launched six innovations and delivered four test markets.
• Launched a range of pre-mixed cocktails for the African market, defining category strategy, running test markets to gain consumer insights and track performance, and refining the proposition based on performance metrics through to launch in November 2025. Partnered with local markets and agencies to develop an impactful, multi-market integrated campaign and toolkit, ensuring optimal launch effectiveness and consistency.
• Developed and embedded a Sustainability strategy for Africa Innovation, grounded in consumer insight to enhance innovation. Upskilled the wider team and developed processes for applying sustainability levers into innovation.
• Created and executed the Gordon's Gin innovation strategy, delivering material improvements in gross margin and volume growth.
• Developed a brand strategy and brand positioning for Orijin spirit in Africa, creating a clear brand identity and tramlines for Innovation, temporarily acting as Global Brand Team.
• Developed a portfolio of disruptive mainstream beer innovations, including the launch of Guinness Gold in Nigeria.
• Delivered a step-change in innovation for Malta Guinness, including the successful launch of Malta Herbs.

Global Senior Brand Manager Captain Morgan at Diageo (2012-03 – 2015-05)

Created and led international global marketing brand plans for Captain Morgan, partnering closely with market teams worldwide to drive consistent, high-impact execution.

• Owned the global brand portfolio and innovation strategy within the Global Brand Team.
• Developed Captain Morgan's largest innovation, Black Spiced. Developed brand positioning and launched across eight markets outside the US, with well-established set of KPIs and delivering £4M incremental RSV in Year 1.
• Led the brand's digital transformation, defining social media platforms and search strategies and delivering a new global website.
• Strengthened On-Trade activation, the brand's primary growth driver, significantly improving commercial effectiveness and securing the highest level of global market buy-in.
• Supported brand launches across Mexico, France, Eastern Europe and Australia, partnering with local teams to ensure successful market entry and clear set of KPIs for launch.

Innovation champion on Bundaberg Rum at Diageo Australia (2011-02 – 2012-02)

Brand Manager Foster's Lager at Heineken (Scottish & Newcastle) (2007-12 – 2010-03)

Assistant Brand Manager Innovation at Scottish & Newcastle (2006-11 – 2007-12)

International Graduate Programme at Scottish & Newcastle (2004-09 – 2006-11)

MA in International Business and Languages – Heriot-Watt University