Neha Khalid

Results-driven Marketing Executive with over two years of hands-on experience driving strategic growth across financial services and global BPO sectors. Holds a Master's degree in International Marketing from Sheffield Hallam University, blending cross-cultural market research with multi-channel campaign execution. Proven track record in optimizing lead generation, steering stakeholder communications, drafting compliance-ready promotional copy, and aligning brand awareness initiatives with complex regulatory frameworks.

Marketing Executive - Gray Stone Finance - Nottingham, UK

(2025-04 - 2026-07)

• Led the design, development, and execution of targeted digital marketing campaigns aimed at driving high-value client acquisition across financial service offerings.
• Conducted thorough market research and competitor benchmarking within the UK financial sector to identify critical industry shifts and consumer demands.
• Managed company social media channels and drafted engaging, compliance-conscious marketing collateral, including monthly newsletters, high-impact web content, and brochures.
• Collaborated closely with cross-functional teams to track key campaign performance metrics (KPIs), optimizing outreach strategies to continuously improve lead conversion rates.

Marketing Executive - Mars BPO Junction - Islamabad, Pakistan

(2022-02 - 2024-09)

• Spearheaded international BPO marketing initiatives, contributing significantly to global brand positioning and targeted client engagement campaigns across worldwide target markets.
• Drafted persuasive email marketing campaigns, sales enablement scripts, and executive marketing presentations designed to empower the business development sales pipeline.
• Analyzed customer feedback and performance metrics from outbound marketing campaigns to continuously refine lead generation tactics and messaging angles.
• Coordinated with internal design and commercial teams to maintain strict brand consistency across all digital and print customer touchpoints.

Master of Science (MSc) - International Marketing - Sheffield Hallam University (2026)

Bachelor of Science (BSc) - Linguistics and Literature - Riphah International University (2024)