Nic Schwabach
One of the most tenacious business developers in the creative sector
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About
Creative business developer specializing in B2B lead generation. Author of published articles on lead generation. Expert in direct mail marketing, copywriting, and unlocking confidential customer databases to achieve high response rates (90%+). Skilled at mathematically predicting marketing ROI and creating innovative campaigns that combine barter finance with direct mail.
Experience
Freelance copywriter at Self-employed (2000-01 – Present)
Creative Director at Minara Design (1993-01 – 1999-12)
Copywriter at Foote Cone & Belding Advertising (1991-01 – 1993-12)
Senior Creative at Harrison Zulver Design (1984-01 – 1990-12)
Marketing trainee at Siemens (1976-01 – 1977-12)
Education
Graphic Design – Croydon College of Art and design (1978-01 – 1981-12)
Copywriting course – London ad agencies (1982-01 – 1983-12)
Business Studies – Bath University (1976-01 – 1977-12)
– St Paul's School (1970-01 – 1975-12)
