Nicola Collins

I am a versatile business operations and executive support professional with experience supporting senior leaders across public and private sectors, including sport, finance, racing, and manufacturing. I have a strong track record of improving business services, streamlining processes, and enabling organisations to operate efficiently in fast paced environments. My experience spans business operations, governance, HR coordination, compliance, systems implementation, reporting, and executive support at Board and C-suite level.

I am skilled at managing complex priorities, coordinating stakeholders, and ensuring effective communication and alignment across teams and leadership functions. Alongside providing high level executive support, I have led and supported initiatives focused on business transformation, process improvement, and service delivery, including CRM and LMS implementation, reporting improvements, and operational alignment across departments. I take a practical and solutions focused approach, supporting both day to day operations and wider strategic objectives.

Head of Business Services at Grounds Management Association (2017-10 – Present)

During my time at the GMA, I progressed through the organisation and was promoted to Head of Business Services in July 2024.

• Executive Support: Provide direct support to Board and C-suite, including complex diary management, meeting coordination, and minute taking, ensuring smooth leadership operations.
• Business Alignment: Aligned business practices across departments to improve consistency and collaboration.
• Business Services Transformation: Led the review and transformation of business services, including HR, Health & Safety, governance, compliance, and IT systems such as CRM and LMS.
• Pitch Advisory Service: Coordinated the tender process for Phase 2 (from 2024 onwards) and contributed to the successful delivery of Phase 1 (2021–2024).
• Reporting and Systems Improvement: Improved reporting and data analysis, strengthening the organisation's reputation with National Governing Bodies of Sport.

Personal Assistant and Office Manager at Stefanie Price Wealth Planning (2016-04 – 2017-10)

• Managed all aspects of office operations to ensure efficient day to day running.
• Organised events across media, advertising, and publications to support business visibility and client engagement.
• Produced tailored marketing materials to communicate services effectively.
• Managed and improved client systems, ensuring accurate and timely communication.
• Supported projects to enhance client services and internal processes.

Data Collection Operator at SIS Limited (2012-07 – 2016-03)

I worked in a fast paced environment, where concentration, accuracy, organisation, and efficiency were of paramount importance.

• Delivered accurate, real time racing data to betting shops nationwide in a fast paced environment.
• Built strong working relationships with on course representatives to ensure effective coordination.
• Maintained and updated scheduling databases, ensuring accuracy and reliability.
• Supported training of new staff to maintain quality standards.
• Carried out detailed data checks to ensure accuracy before live distribution.

Assistant Manager at Coral Racing (2008-08 – 2012-07)

• Managed shifts and team operations following successful completion of management training.
• Handled high volumes of cash securely and accurately.
• Delivered consistent customer service and resolved queries efficiently.
• Maintained shop standards and prepared merchandising materials.
• Completed end of day financial processes and reporting.

Administration Assistant at Nuneaton and Bedworth Borough Council (2003-05 – 2004-04)

• Organised and attended multi agency community safety meetings, taking accurate minutes and tracking actions.
• Supported emergency planning activities and maintained preparedness resources.
• Provided administrative support, including correspondence, calls, and enquiries.

Sales Co-ordinator at GOJO Industries – Europe limited (1996-05 – 2003-04)

• Coordinated UK sales activity, ensuring effective communication across teams.
• Supported exhibitions and events to enhance market presence.
• Assisted in training coordination for Sales Managers and distributors.
• Collaborated with marketing on materials, campaigns, and content.
• Implemented and maintained the 'Goldmine' CRM system to improve data management.