Nicole Drake

Marketing professional with 5 years' experience across beauty, personal care and FMCG, including hands-on work with UK haircare brands, delivering multi-channel campaigns across social media, e-commerce, email, retail and trade. Experienced in campaign planning, content creation, influencer gifting and seeding, product launches, retail activations and performance reporting. Highly organised and commercially minded, with a proven ability to manage multiple projects, coordinate internal and external stakeholders and deliver engaging brand activity in fast-paced environments.

Marketing Assistant at Ziggicig (2025-11 – 2026-09)

• Independently manage day-to-day marketing across social media, e-commerce, email, website and retail, taking campaigns from concept through to execution.
• Proactively developed a strategic marketing review, using SWOT analysis to identify business opportunities and areas for improvement, then translated findings into actionable recommendations.
• Created a structured 30-60-90 day marketing plan, prioritising initiatives around customer engagement and commercial impact.
• Develop creative concepts and detailed briefs for social, POS, retail activations, email, website content and additional e-commerce imagery; design assets using Canva.
• Manage social content from planning and creation through to scheduling, publishing and performance monitoring.
• Create email content and campaign assets for Klaviyo, developing creative and copy in line with campaign objectives.
• Manage e-commerce activity across Shopify and eBay, including product content, promotions, online merchandising and supporting imagery.
• Plan and execute in-store promotions, POS and retail activations; manage the content calendar and multiple deadlines independently.

Trade Marketing Coordinator at MARQ Labs (2022-11 – 2025-10)

• Managed daily trade marketing activities and promotional calendar across multiple retail channels; coordinated retailer promotions and product launches, ensuring timely and aligned execution.
• Collaborated with Account Management and marketing teams on in-store and online campaigns, including POS and visual merchandising.
• Managed retailer marketing assets, ensuring accurate and consistent branding across online and in-store touchpoints.
• Built and maintained relationships with international retail partners across the US, Europe and Australia, coordinating campaign execution and promotional activity to support global brand growth.
• Briefed design and media teams on marketing assets for campaigns, POS, and paid social.
• Built and managed influencer lists for UK haircare brands (Lee Stafford, Imbue), liaising with brand ambassador Joanna Chimonides.
• Directed and approved influencer video content, ensuring alignment with brand guidelines and retailer requirements.
• Designed paid social ad creative and collaborated with the team on audience targeting strategy.
• Assisted in planning and executing sell-in and retailer events with on-site support.
• Used Microsoft Office (PowerPoint and Excel) to build internal reporting decks and retailer-facing materials, including performance/ROI summaries.
• Monitored trade spend and analysed ROI to guide marketing strategy and budget.

Marketing & Category Assistant at Red Star Brands (2021-02 – 2022-09)

• Assisted in managing social media content, copywriting and visual campaigns to support FMCG brands, coordinating sample stock to stakeholders and ensuring brand standards.
• Researched, engaged and maintained relationships with influencers aligned with brand personas to support promotional campaigns and boost brand awareness.
• Ran monthly influencer seeding programmes for Gutsy Captain (kombucha) and Sparkling Ice.
• Sourced and built an influencer network from scratch for the UK launch of Four Loko (RTD), identifying and onboarding influencers organically ahead of market entry.
• Tracked weekly sales via EPOS data across major retailers and prepared performance reports for the wider team.

Bachelor of Marketing in Marketing – Ulster University (2018 – 2022)

Level 3 Education – St. Colman's High School & Sixth Form College (2016 – 2018)