Nikki Wallis

Words are my world. With 13 years of professional writing experience, my background spans a diverse range of Journalism, Marketing and Communications environments. I'm passionate about supporting businesses and organisations with great copy and content that aligns with their values and goals and resonates with their audience.

To me, the 'why' behind any piece of content is the most important thing. Helping businesses find their 'why' and understand their clients' or customers' 'why' is what gets me out of bed in the morning. I thrive on variety.

Whether I'm writing done-for-you copywriting, securing local or regional press coverage or crafting a new tone of voice, I'll get stuck in and bring enthusiasm to any project or job. Creative and detail-oriented, I'm always armed with ideas and practical solutions to help businesses and organisations create better content that connects with their audience.

Freelance Copywriter - Nikki Eve Ltd - Remote

(2022-06)

• Writing copy and content for blog posts, articles, case studies, email marketing, websites, social media, e-books, brochures and guides for B2B and B2C audiences
• Local and regional PR
• Creating tone of voice and messaging guidelines
• Designing and delivering content strategies
• Creating and delivering content plans
• Content editing
• Proofreading
• Content marketing mentoring

Digital Marketing Executive (part-time) - Newgrove - Remote

(2022-02 - 2022-10)

• Leading on the delivery of and writing the copy for blog posts, email marketing and social media
• Creation and delivery of the monthly content plan
• Tracking and monitoring key analytics to gain lucrative insight

Marketing Communications Executive - Bravo Networks - Knaresborough

(2018-10 - 2022-01)

• Content manager for engagement app and digital platform
• Leading on the creation, copy, strategy and delivery of email marketing and newsletters to a B2B audience
• Writing copy for digital and offline channels, including blogs, websites, brochures and flyers, adverts and informative articles for both B2B and B2C audiences
• Leading on the creation, copy, strategy and delivery of internal communications and newsletters
• Keeping social media accounts fresh with compelling content and responding to comments
• Monitoring analytics to gain key insight for both stakeholders and future campaigns
• Liaising with internal and external stakeholders and conducting interviews
• Training staff on CMS systems
• Keeping data up to date

PR and Communications Executive - YorkTest Laboratories - York

(2017-12 - 2018-08)

• Writing regular online content and press releases
• Building relationships with journalists and advertisers
• Updating the company's internal communications system with regular information
• Managing the company's social media accounts
• Liaising with social media influencers and their agents to secure collaborations

Multimedia Journalist - Angus County Press titles - Arbroath

(2013-07 - 2017-08)

• Writing content for both print and online mediums and publishing stories online
• Covering events, attending meetings and press briefings
• Conducting interviews
• Managing social media accounts and keeping them updated daily
• Training staff
• Taking and editing videos for web and social media

Trainee Reporter - The Hemsworth and South Elmsall Express - Pontefract

(2013-01 - 2013-05)

• Writing stories for online and print platforms
• Posting to social media
• Conducting interviews and creating relationships with contacts and members of the public
• Attending meetings and press briefings

NCTJ Diploma - National Council for the Training of Journalists (2012-01 - 2013-06)

Postgraduate Diploma in Magazine Journalism with Merit - Magazine Journalism - Leeds Trinity University (2012-01 - 2012-12)

BA with Honours - Creative Writing with Journalism - University of Chester (2008-09 - 2011-07)

A Levels - York College (2005-09 - 2007-07)

GCSEs - Joseph Rowntree School (2000-09 - 2005-09)