Nina Baggaley

I am a results-driven Telesales & B2B Sales Professional with a proven track record in generating and qualifying leads within the SME market. Skilled in cold calling, pipeline development, and appointment setting, consistently driving revenue growth through effective sales strategies and targeted outreach. Highly adept at consultative selling, objection handling, and closing early-stage opportunities.

With extensive experience working in target driven, commission-based environments, I consistently achieve results even when operating under pressure. My approach centres on maintaining a strong focus on performance metrics, ensuring that objectives are met and exceeded. Following redundancy, I am now seeking a new role where I can apply my skills and continue to make a valuable contribution.

Corporate Appointment Executive at Sovereign Health Care (2019-09 – 2025-11)

• Generated new B2B sales opportunities via high-volume cold calling, engaging potential business clients with company services.
• Qualified SME prospects through structured discovery to identify key decisionmakers for targeted outreach.
• Scheduled conversion-ready appointments for Business Development Managers with vetted prospects to boost conversion rates.
• Consistently met sales targets, KPIs, and commission goals, maintaining strong performance.
• Used consultative selling techniques to address objections and move leads efficiently through the pipeline.
• Maintained accurate CRM records and managed pipeline handovers for seamless prospect engagement and informed decisions.
• Worked in a regulated sales environment, ensuring compliance with industry standards and company policies.

Failsafe Officer at EMIS Care / Medical Imaging UK Ltd (2014-09 – 2019-07)

A Failsafe Officer in a Diabetic Eye Screening Programme (DESP) ensures no patient is lost to follow-up, tracking them from cohort identification through treatment, acting as a safeguard to prevent administrative errors. They manage high-risk patient pathways, monitor referrals, and ensure compliance with national guidelines.

Business Development Associate at Parkhouse Health Care Ltd (2008-09 – 2014-12)

• Supported revenue growth from £350k to £1.5m+ annually
• Conducted outbound telesales and cold calling to generate SME leads
• Managed and grew an existing customer base through account management
• Built strong client relationships to drive repeat business and retention
• Followed up quotes and supported the sales pipeline through to conversion
• Produced sales reports and maintained CRM accuracy
• Worked to individual and team sales targets

Sales Adviser at Redcats UK (2004-10 – 2008-08)

• Handled inbound & outbound sales calls in a fast-paced contact centre
• Converted enquiries into sales while delivering excellent customer service
• Achieved daily and monthly sales targets
• Managed orders and customer queries efficiently

Assistant Manager at WM Morrisons (1999-06 – 2004-08)

Oven Fresh Sales Assistant (part of Market Street) focuses on preparing, baking, and selling fresh bakery items like bread, cakes, and pastries. Key duties include baking products from scratch or finishing them, ensuring high product quality, maintaining hygiene standards, merchandising displays, and providing friendly customer service on the counter.

Sales Assistant at Superdrug (1993-01 – 1993-12)

Superdrug sales advisors deliver high-standard customer service, process sales, and manage stock in a fast-paced environment. Key duties include engaging with customers to promote health and beauty products, maintaining store standards.