Pascal Gerard-Barker

Seasoned management professional with a robust 18-year career in hospitality management, culminating in a specialised focus in F&B Design & Development. Spearheading innovative F&B concepts and delivering operational excellence. Possesses a unique blend of creative vision and practical expertise, adept at transforming F&B spaces into vibrant, profitable entities that resonate with contemporary consumer demands.

Expertise in navigating the complexities of hospitality management, from conceptual design and brand development to effective recruitment, launch and operational execution. Proven ability to drive brand differentiation and customer loyalty through strategic planning, thoughtful design and operational performance.

NEW PROJECTS MANAGER | The Breakfast Group

Leading the design and development of new F&B concepts, focusing on creating venue environments that encourage customer interaction and engagement and built on the ethos and core values of The Breakfast Group. Lead concept design, project development and creative direction for The Breakfast Group’s latest venue, Lucy Wong in Fitzrovia including branding, website design and marketing for the venue launch. Transforming concepts into operational brands, developing them into franchise-ready solutions and developing refurbishment strategies for existing venues in the portfolio.

Operational oversight and GM support for venues across The Breakfast Group portfolio including Lucy Wong, Opium and Martinez.

Roles & Responsibilities

• Reporting directly to the Managing Director
• Preparing and presenting detailed F&B concept briefs to stakeholders, owners & asset managers and developing these into operational brands and franchise ready solutions.
• Managing and evolving F&B brands to maintain relevance and appeal.
• Creating unique and memorable F&B brands from concept to launch.
• Leading creative teams to ensure that the vision for each project is realised effectively and cohesively across all departments from design, build, operations and marketing
• Project oversight, ensuring timely and on-budget delivery of F&B projects by managing and coordinating Interior Design, Project Build, Project Management and Quantity Surveyance contractors.
• Innovative approach to F&B product development, focusing on quality and customer satisfaction.

GENERAL MANAGER | The Century Club | Private Members Club

Initiated a complete overhaul of the management structure of premium private members club Century and refreshed the F&B offering and overall member experience. Reporting directly to the MD and FD, assisted in restructuring and improvement of the management and financial performance of a business that had struggled across the period of the pandemic. Addressed staffing and infrastructure issues inherited from the previous regime, overseeing a recruitment drive that included hiring of a new Head Chef, AGM, Restaurant Manager, Club Manager, Facilities Manager and Events Manager as well as a completely new front of house team.

Oversaw a revamp of the beverage portfolio, kitchen operations, Club Lounge refurbishment, music presence and private function events in order to create a more compelling member experience.

Key Achievements:

• Grew average weekly turnover from £30K to over £65K
• Generated sustained growth, recording several record weeks in the process
• Achieved growth across both member revenue and events revenue
• Worked in conjunction with marketing company Nurture & Partners to create a new ‘Members First’ initiative to cultivate member insights and grow membership and membership related revenue.

  Roles & Responsibilities

• Prioritise & refresh the members experience and re-establish the Members First ethos. 
• Full accountability for quarterly profit & loss performance 
• Hands-on management of front & back of house operations 
• Managing a team of 45 across 4 bars, 2 roof terraces, a restaurant, bistro and large event space 
• Staff recruitment, training and assessments
• Team development, managing a team of 45 across 4 bars, a restaurant, bistro and workspace
• Coordinated maintenance and refurbishment works with facilities and maintenance team
• Curation of music and entertainment alongside the Club Manager
• Oversaw and managed private, corporate & VIP/celebrity special events alongside the events team
• Liaised with clients, members, VIP’s, brands & stakeholders to create and nurture productive relationships

UNIVERSITY OF ADELAIDE, AUSTRALIA

BACHELOR OF ARTS | Economics, International Politics, Film & Media